Google Trends - Greatest thing ever
MARKETING
Marketing students:
1/ Study for your vocab for Friday.
2/ Complete Promises Promises
Complete/Redo any LAP you have missed in the recent past
3/ Complete the Guided Noted from 2.07
2.07 PPT Notes
4/ Read - 2.07 What is a Brand Image?
5/ HW (If you have time, do in class...if not HW due on Friday) - Email preferred.
“Why is Brand so important?”
6/ Read over and understand from the guided notes, ppt, and readings the following questions/learning objectives. These questions will serve as the basis of the 5 open ended question quiz on Friday.
Future Quiz Questions (Quiz on Friday, March 9)
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.
Define the terms touch points, brand, and brand promise.
Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.
Discuss types of company images.Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.
Vocab 2.06/2.07/2.08 Combo - Friday, March 9, 2018, 15 min limit
2.06 LAP Promises, Promises - Due Wednesday, March 7, 2018
2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html
http://www.quia.com/quiz/6264565.html
SPORTS AND ENTERTAINMENT MARKETING
1/ You need to work on the Dunning/Kruger Project.
a/ Read through the paper
b/ Complete the bibliography for the paper to use in your works cited page
c/ Brief outline of the paper
d/ Finish the 1 page brief
e/ Paper should have intro, three points well supported, and conclusion
2/ < 10 minutes
Find a kickstarter project...any type, understand the idea, , the timeline, the support needed/desired, the stretch goals, if a beginning project not yet fully funded - the likelihood it will be fully funded, the benefits, the price levels of support/sponsorship
Dunning-Kruger Video
https://www.youtube.com/watch?v=pOLmD_WVY-E
Pjt/HW
Dunning and Kruger
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
https://www.youtube.com/watch?v=pOLmD_WVY-E
Pjt/HW
Dunning and Kruger
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.
1.12 How big are corporate sponsorships?
Adweek - Dodge Dart Registry
Kickstarter.com
Gofundme.com
Gift/Swag Bag examples
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
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