Monday, March 5, 2018

Monday, March 5, 2018 Spring...right around the corner

Quotable


BK - Ryro

Nike - Save the World...Let's Go

MIM - Physicians

MIM  - http://censusviewer.com/state/NC
Google Trends - Greatest thing ever

The Ikea Effect

                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Vocab 2.06/2.07/2.08 Combo - Friday, March 9, 2018, 15 min limit

Let’s research some common foods that incorporate grades and standards.
Raspberry Standards

Peanuts


Look up “Grade Chart USDA Meat”
“Grades of Acne”
grades of hamburger meat
Speed ratings of tires
Grades of Gasoline (octane)

Quia - LAP Raise the Bar - 5 Q's, Essay, take only once.
Due Mar 2, 2018
EQ - Does a Warranty Add Value?


Find and read a product warranty, and answer the following questions:
a. Is the warranty full or limited?
b. If a manufacturer defect is found, how is the purchaser protected?
c. What is the procedure for obtaining repairs?
d. What disclaimers are cited?
e. Does the warranty expire? If so, when?

Have students “claim” a product and research.
Once claimed, no other ind/group can have.

May intro conversation into PLC - Product Life Cycle
2.06 LAP Promises, Promises - Due Wednesday, March 7, 2018
2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html


Brand Logo’s drawn from memory


Brand Promise

Touchpoints



2.07 Brand Promise PPT  (Slides 1-16)

Define the terms touch points, brand, and brand promise.
Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.
Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.


2.07 Slogan Match - Activity


HW - Written paper “Why is Brand so important?” Due???

                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING
Dunning-Kruger Video
https://www.youtube.com/watch?v=pOLmD_WVY-E

Pjt/HW
Dunning and Kruger
  Step 1:  Read
  Step 2:  Understand major parts of the research
  Step 3:  Write a 1 page brief (example - How to)
                   Use MLA Citation (use this website...so easy) [page 2]
                   Use MLA in text Citation (scroll down until you find In-Text Citation)
  Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.


1.10 HW notes - Due March 6, first 5 of class

CBA Project Rubric


Check out the Sponsor/cost/attendees/CPA - ROI

Venues/buildings

A look at non-profit



1.12 How big are corporate sponsorships?

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