Google Trends - Greatest thing ever
MARKETING
3.01 Vocab - This Friday
Scroll down to 60/20/20 Visual
Company Sales Process
2.08 Feature Benefit WS
Feature Benefit Selling Video
The Difference Between Features and Benefits
Wall of Iconic Marketing Crap
Choose two/three different items
Kodak Disc Camera
Furby
SodaStream
Mr Potato Head
Assignment:
Feature Benefit Chart
https://docs.google.com/spreadsheets/d/1MAaOGp3EOsgzM6k7ZuG8o71NdQIZkx-oX0vU2HuubCg/edit?usp=sharing
Assignment:
Hand out 1 front and back sheet
Students will find 3 items in their home and do a feature/benefit assessment on each.
Due: Thursday, March 21, 2018 beginning of class
Feature Benefit Chart
https://docs.google.com/spreadsheets/d/1MAaOGp3EOsgzM6k7ZuG8o71NdQIZkx-oX0vU2HuubCg/edit?usp=sharing
Assignment:
Hand out 1 front and back sheet
Students will find 3 items in their home and do a feature/benefit assessment on each.
Due: Thursday, March 21, 2018 beginning of class
NOTE: A Benefit must have a reasonable Feature to balance it...Not, yellow in color - saves money. Does not equate
2.09 Selling Process c - PPT - Thurs edging into Friday
2.09 Guided Notes - Wed
Selling process Flowchart https://drive.google.com/open?id=0B5212bXcDwG_SnVBNTRrZTBBUWM
Youtube - Magic Bullet
Shamwow
Remind the Class:
2.07 Business Brands Assignment - Project
Due Wednesday, March ?? The beginning of class
Step through the Selling process for each example given:
Luggage: Corporate Executive Vs. College freshman
Handbag: High school student Vs. Fashion designer in NYC
Boots: Fisherman/Hunter Vs. College student living in the mountains
Cell phone: ABC Inc. purchased for sales reps Vs. 25 – 45 year old consumer
Car: 16-year-old male Vs. 50 year old male
Therapeutic Massage: CEO of corporation Vs. injured athlete
Do not be scared. Open note.
2.06-2.09 Marketing 2011
1-5 correct = 0 for your quiz grade (out of 5)
6-10 correct = 1 for your quiz grade (out of 5)
11-17 correct = 2 for your quiz grade (out of 5)
18-23 correct = 3 for your quiz grade (out of 5)
24-29 correct = 4 for your quiz grade (out of 5)
30-33 correct = 5 for your quiz grade (out of 5)
34 correct = 6 for your quiz grade (out of 5) - that is called bonus
SPORTS AND ENTERTAINMENT MARKETING
Research paper - short, read
Assignment - Due beginning of class on the following date
5 points for rough draft - MArch 23
15 points for final paper - 1 week after I hand back you rough draft.
Project Grade
Sponsorship basics - cheat sheet
1.14
- Explain the importance of developing a mutually rewarding business relationship when selling sponsorships.
- Identify frequently encountered problems with sponsorship sales.
- Discuss the importance of creating value for sponsors.
- Describe considerations in the sponsorship sales process.
- Demonstrate procedures for selling sponsorships.
SEM2 1.14 Review
http://www.quia.com/rr/1150210.html - basic fun
1.14 Making the Match - LAP Vocab - 5 chances
Nike - 2 answers
Pepsi 3 answers
Station - 2 answers
Unlimited tries on this one
1.14 MC - Making the Match - SEMII
1.14 Making the Match Free Responses - LAP SEMII
Rags to Riches - 1.14 review
The following points need to be considered before searching for sponsors:
- The club must be clear about what product it has to offer a sponsor. If offering naming rights to a major event (for example a tournament) the sponsor must be sure of the club's ability to run that event efficiently. A poorly run event would reflect badly on the sponsor
- It is vital that an accurate assessment of income and expenditure is made and how sponsorship will help
- Identify funding requirements and the best form of fundraising. If it is sponsorship, what form might it take? For example, if you need money to extend the clubrooms then perhaps the best form of sponsorship could be the supply of building materials at cost price
- Establish the value of the sponsorship to a sponsor and be specific. How much publicity can the club offer a sponsor? To a company, positive publicity equals sales, which equals money. This process starts with how many members the club has and extends to the public and media interest in the activity to be sponsored. What other benefits are there?
- Identify potential sponsors
- Discuss whether more than one sponsor should be approached, and whether you want one sponsor or several smaller ones. If only one is selected, make them aware that they have been especially chosen and that an early indication of their interest would be appreciated
- Identify companies whose product or image may be well associated with your club
- Find out who to contact within an organisation. This is only a matter of a telephone call as the receptionist should know who deals with sponsorship or publicity
- Call the relevant person and ask for an appointment to present the sponsorship proposal. Some companies will ask that you send in the proposal before the interview so they can prepare questions.
- If you send in the proposal, keep a copy
- Remember that to obtain sponsorship it may be necessary to show that the club is making a financial input. Very rarely will a sponsor agree to fund the whole amount of the project/event
- Companies are not interested in sponsoring the actual administration of your club and generally will not pay wages. Rather they want to sponsor programs or events that can be used to reflect the image of the company, or help create a positive image for the company
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