Marketing: Tuesday, March 6, 2018 And the rain came down....NOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!

Define the terms touch points, brand, and brand promise.
Explain the importance of a company’s brand promise.
Describe factors impacting a company’s brand promise.
Demonstrate how to identify a company’s brand promise.

Discuss types of company images.
Describe factors that affect a company’s image.
Explain the importance of reinforcing the company’s image.
Describe ways that employees can reinforce the company’s image through their performance.
Demonstrate how to determine ways to reinforce the company’s image through employee performance.

2.07 Slogan Match - Activity

2.07 What is a Brand Image? - Read

HW - Written paper “Why is Brand so important?” Due???

SPORTS AND ENTERTAINMENT MARKETING

Dunning-Kruger Video
https://www.youtube.com/watch?v=pOLmD_WVY-E

Pjt/HW
Dunning and Kruger
Step 1: Read
Step 2: Understand major parts of the research
Step 3: Write a 1 page brief (example - How to)
Use MLA Citation (use this website...so easy) [page 2]
Use MLA in text Citation (scroll down until you find In-Text Citation)
Step 4: Turn in - Due March 9, first 5 minutes of class - emailed only - google doc link would be wonderful. You will not have a second go of this paper.

1.10 HW notes - Due March 6, first 5 of class

CBA Project Rubric

1.11 Study Guide - you need to do this

Great Example of an oral report

Clemson Manual Example

Binghamton Manual Example

Chicago Blackhawks Manual Example

Iona Manual Example

1.12 How big are corporate sponsorships?

How to get sponsors for your event

Fundraising events and sponsorship categories

7 tips for sponsoring your fundraising event