Wednesday, December 6, 2017

Wednesday, December 6, 2017 And the beat goes on....and on

Quotable

Other
Coca Cola - the line up song = Co branding
Verena - Sure

Read - Cineworld agrees to buy Regal (they own the Palladium)
    just the bullet points

Price Lining - McDonalds

Supply and Demand

Growth phase of the PLC - Starbucks

SEMII - He he

SEMII - Moral Conduct

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING


Check the calendar for upcoming everything



Distribution Pricing Strategy


Pricing Violations - Whole Foods

Men v Women

Loss Leader

Bait and Switch

What is Price Discrimination?

Pricing Decisions
(Long but good - 5 slides)

Anti Dumping Laws

Predatory Pricing

Price Fixing / Collusion

Price Fixing - North Carolina - Milk

Slideshow (19 slides) (Thursday)

Given a list of 10 grocery items that can be found in grocery stores, convenience stores, warehouse clubs, etc., determine the price of each product at the locations specified by your teacher. Discuss reasons for the differences in prices at the various locations.

    Walmart.com
    Lowes Foods
    Harris Teeter

Must “File” “Make a Copy” into your google drive….make sure you signed in!

Imagine that you are starting a business. Identify factors that would affect your business’s pricing decisions. Record these factors, and discuss them with a classmate.

Issues affecting price

Setting your Price - read the bolded words and understand a bit from them

Amazing!!!





3.07 Vocab Test Friday, Dec 8


What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Demonstrate procedures for developing a promotional calendar of events.

Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.

Must include Groups targeted

Selection criteria

# of participants

Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any


3.01 PPT - Ticketing and Seating Arrangements

Describe factors affecting types of seating arrangements.
Explain advantages/disadvantages associated with different types of seating arrangements.
Identify appropriate occasions to use types of seating arrangements.
Explain ADA seating considerations at sports/events.
Discuss types of sport/event ticketing arrangements.

For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc



Theatre Spaces

Venues and seating

Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium

Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?


  1. Define the term distribution system.
  2. Explain differences between distribution systems for tangible products vs. intangible ones.
  3. Describe the distribution system (i.e., channel of distribution) for sports activities.
  4. Explain the distribution system for sporting goods.
  5. Discuss the distribution system for sports business services.
  6. Describe the distribution system for sports entertainment/spectator sports.
  7. Explain the distribution system for sports media.
  8. Discuss the impact that the type of consumer has on sports distribution systems.
  9. Identify types of intermediaries used by sports marketers.
  10. Describe examples of direct and complex (indirect) distribution systems in sport marketing.


Additional ppt Distribution





Can you draw a map of the intellectual distribution for the school?

No comments: