propoganda - N Korea
Distribution
Youtube Rewind 2017
MIM - Top 10 most watched ads on Youtube
Cross (co-)branding
Art of Misdirection (8 min)
Beau Loto (16 min)
MARKETING
Check the calendar for upcoming everything
Price of Happiness
http://www.ted.com/talks/benjamin_wallace_on_the_price_of_happiness#t-89244
Skip 1:03-1:40
Product Life Cycle Stages: Pricing Levels & Strategies
http://www.brighthub.com/office/entrepreneurs/articles/86538.aspx
Distribution Pricing Strategy
Direct Distribution + others
What is Channel Management anyway?
Distribution Channels
http://www.tutor2u.net/business/reference/distribution-channels
Distribution too
Given a list of 10 grocery items that can be found in grocery stores, convenience stores, warehouse clubs, etc., determine the price of each product at the locations specified by your teacher. Discuss reasons for the differences in prices at the various locations.
Walmart.com
Lowes Foods
Harris Teeter
Must “File” “Make a Copy” into your google drive….make sure you signed in!
Chart your channel Quiz - Will close 12/13/2017 2:05pm
3.07 Channel It! - Lap (20)
http://www.quia.com/quiz/5831302.html
http://www.quia.com/quiz/5831302.html
SNEETCHES - Amy Reading!!!!!!
Supply Chain Management - Monday 4/18/Tues 4/19 (slides 1-20/21-40)
Delivering Value through Supply Chain management Wed 4/20/Thurs 4/21
3.07 Channels of Dist Match Up WS - Tues 4/19
3.07 Channels of Dist Match Up WS Key - Tues 4/19
[5-95] 3.07
a. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.
b. Explain how channel members add value.
c. Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).
d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).
e. Describe when a channel will be most effective.
f. Distinguish between horizontal and vertical conflict.
g. Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).
h. Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).
i. Discuss the relationship between the product being distributed and the pattern of distribution it uses.
[5-97] 3.07
a. Explain how customer service facilitates order processing.
b. Identify actions that customer service can take to facilitate order processing.
c. Describe the role of customer service in following up on orders.
[5-99] 3.07
a. Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.
b. Identify types of channel members/intermediaries/middlemen.
c. Explain the importance of middlemen in the channel of distribution.
d. Describe types of channels for consumer goods and services.
e. Describe types of channels for industrial goods and services.
[5-101] 3.07
a. Identify ways that the use of technology impacts the channel management function.
b. Explain specific applications of technology in channel management.
c. Discuss ways that the use of technology in channel management impacts relationships with channel members.
d. Explain ways that the use of technology in channel management facilitates global trade.
e. Describe benefits associated with the use of technology in channel management.
f. Explain barriers to the use of technology in channel management.
Customer Service - Following up with your customers
The importance of follow-up
Seth Godin Ted Talk
3.07 Vocab Test Friday, Dec 8
Scatter - 3.07
Alpha - 3.07
Matching - 3.07
Begin studying for combined Vocab - 20 words matching
3.01/3.03/3.04/3.06/3.07
4/22
Cards
Scatter
Matching test - 20 words 3.01/3.03/3.04/3.06/3.07
SPORTS AND ENTERTAINMENT MARKETING
Demonstrate procedures for developing a promotional calendar of events.
Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
Additional ppt Distribution
- Identify examples of fixed expenses.
- List examples of variable expenses.
- Cite examples of mixed/semi-variable expenses.
- Explain the importance of break-even in setting prices.
- Calculate the break-even point for a product in units.
- Calculate the break-even point for a product in dollars.
3.03 Questions and Answers - Break Even [5-85] Monday
Springsteen cancels GSO stop - 2016
Google search
LAP - Tipping Point
Break Even Help
Break Even Help #2
Please recreate the Carowinds trip, noting break even points
For the info.
Bus cost per mile:$1.89 @ 7 miles to the gallon
Driver costs per hour: $15.00
Using Google Sheets rationale for the pricing objectives that you have for a sport/event product. Describe considerations that you made in setting those objectives. Discuss your rationale with a classmate.
Greensboro Coliseum Rate Card
Your concert/sporting event will have ~ 2200 (upwards of 3500) reserved seating with onsale.
You will utilize most options the Coliseum offers (see rate card)
Pay particular attention to the Facility Services and day of event staffing.
Addition F&B, tables, dining areas, etc. charges will be provided throughout the lesson.
Please note, you haven’t paid for the talent costs yet.
Pricing Strategy
Is Your Price Right?
Relationship between Pricing, Distribution, and Promotion
Unit 9: Pricing
Lecture Outline - Pricing
3.03A ppt Pricing Objectives - Friday [5-83]
- Identify types of pricing objectives.
- Explain reasons for setting pricing objectives.
- Describe ways in which pricing objectives are used.
- Demonstrate procedures for establishing pricing objectives
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