Friday, December 15, 2017

Friday, December 15, 2017 A day without Murphy...a sad day indeed

Quotable

Superbowl Ad tracker 2018

Youtube Rewind 2017

MIM - Top 10 most watched ads on Youtube

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Marketing students!
1/     You have 3.07 Channel It! LAP - Due Today 1:05pm

2/    Three 4.01 LAPS
                   4.01 Know your options
                   4.01 Razzle Dazzle
                   4.01 Spread the Word

3/    Vocab Test Jan 4 - 4.01 + 4.02

4/    Promotion Quiz - 5 question, Chap 15 ppt material - Next Tuesday/Wednesday

5/   Read through the rest of chap 15.  We will hit upon a few of the items come Monday.

6/  Ditto for Chap 16.

7/   Read through the following articles below:
               Stealth Marketing - unethical
               Aunt Jemima
       Be prepared to either defend or rip them.
             
8/    Be prepared to elaborate upon the following Promotion topics

a. Explain ethical issues associated with fear-based advertising.

b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.





Check the calendar for upcoming everything....test tomorrow!
Murphy's Pricing Project

3.07 Channel It! - LAP
3.07 Channel It! - Lap (20)  Will Close 12/15/2017 2:05pm
http://www.quia.com/quiz/5831302.html


4.01 Know Your Options - Lap (20)
http://www.quia.com/quiz/5860969.html

4.01 Spread the Word; LAP (37)
http://www.quia.com/quiz/5861130.html
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Welcome in SEMII!
DO the following and be great today!
 - Take note s...be able to talk about each


1/  Finish Tipping Point LAP and quia assessment
              I have adjusted the max times to take it to 2 to allow those who it kicked out....good luck!
2/  Do and turn in (email) the homework - Breakeven

3/   Read through the rest of the NBA - Ticket Planning ppt

4/  Read the conclusion only of :
    Conclusion only

5/   Read through and understand the 20 pages of sheer bliss.
                      Really a great article about ticketing and what it can do for an organization

6/  Read:

7/  On both, be prepared to answer questions....if you do not answer it adequately, I will take points away.

8/  Pricing level analysis is interesting

9/  visit the Olympic ticket website and understand the timeline of ticket sales/distribution
    You must click on and read through a few of the pages


The official ticket resale service Fan-To-Fan has been released! Can"t find ticket you are looking for? Try find out with Fan-to-Fan Service.
10/    read the rest.....

   

Page 8
Page 10
Page 11
Page 12
Page 14

Abstract + 1st and 2nd Paragraphs
1/Introduction - 1st paragraph
Begins with “Over the last two decades, improved communication technologies, differences in input costs between
geographies, and geographical skill specialization have”
2/ Page 30-31 Fig 5


Google - Season Ticket Strategies

Los Angeles Kings



3.03 Tipping Point OE (10q)
http://www.quia.com/quiz/6594429.html

Tipping Point - Types of Expenses Worksheet

Tipping Point Breakeven  HW #2 - Due Friday turn in by end of class




 Ticket Sales Planning - NBA
http://www.slideshare.net/Shelly38/ticket-sales-planning

 Conclusion only
http://www.jgbm.org/page/10%20Aminuddin%20Yusof.pdf

 20 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.
https://mpra.ub.uni-muenchen.de/25807/1/Baseball_Chapter_Draft_2.4a.pdf
What did we learn?
Page 8
Page 10
Page 11
Page 12
Page 14

Abstract + 1st and 2nd Paragraphs
1/Introduction - 1st paragraph
Begins with “Over the last two decades, improved communication technologies, differences in input costs between
geographies, and geographical skill specialization have”
2/ Page 30-31 Fig 5


Google - Season Ticket Strategies

Los Angeles Kings
3.05 Powerpoint
  1. Discuss techniques that can be used to cultivate group sales.
  2. Identify incentives that can be used to cultivate group sales.
  3. Explain the use of technology in cultivating group sales.
  4. Demonstrate procedures for cultivating group sales.

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