Quotables
AP COMPUTER SCIENCE PRINCIPLES
U5 Assessment 5 today!
afterward, Khan Academy for review
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Post AP material
https://drive.google.com/open?id=1LtTnSSk0wVsY1SU5Pi3k2THfsOgyTT_lpKbW3bJKMFYDaily Infographics
Infographics archive
Post AP Lesson 4
Please fill out every day when you come into class...on weekends too.
H STRATEGIC MARKETING
Chap 7 and 9 Due by Thursday
Will be Due May 31st
Pricing Project - HSMPricing Project Rubric
The promotional mix consists of four key components.
Advertising
Public relations
Sales promotions
Personal selling
The communication process.
The communication process consists of the following components:
Sender and encoding.
Message transmission.
Receiver and decoding.
Feedback.
Blogging has a profound impact on the communication process.
The goals of promotion include:
Informing.
Persuading.
Reminding.
The AIDA concept of communication is the most common model for communicating a message.
Attention
Interest
Desire
Action
The factors that affect the promotional mix include:
Nature of the product.
Stage in the PLC.
Target market characteristics.
Type of buying decision.
Available funds.
Push and pull strategies.
Integrated Marketing Communications is a philosophy that demands all communications be integrated and consistent when delivering a message to the consumer.
Advertising
Public relations
Sales promotions
Personal selling
The communication process.
The communication process consists of the following components:
Sender and encoding.
Message transmission.
Receiver and decoding.
Feedback.
Blogging has a profound impact on the communication process.
The goals of promotion include:
Informing.
Persuading.
Reminding.
The AIDA concept of communication is the most common model for communicating a message.
Attention
Interest
Desire
Action
The factors that affect the promotional mix include:
Nature of the product.
Stage in the PLC.
Target market characteristics.
Type of buying decision.
Available funds.
Push and pull strategies.
Integrated Marketing Communications is a philosophy that demands all communications be integrated and consistent when delivering a message to the consumer.
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