Marketing: Wednesday, February 13, 2019

Quotables

AP COMPUTER SCIENCE PRINCIPLES

Helpful links for students

U1L13 HTTP and Abstraction on the Internet

HTTP and Abstraction on the Internet - Resource (copy as MS Word, Google Doc)
HTTP in Action - Worksheet (copy as MS Word, Google Doc)
The Internet: HTTP and HTML - Video (download)

HW - Due Monday, February 18, 2019

Blown to Bits (www.bitsbook.com), Appendix, The Internet as System and Spirit, pp. 309-316 (The Internet Spirit), then answer the following questions:

The layers of protocols used in network communication is an example of abstraction. Can you give other examples of abstraction in everyday life?
When you browse to a web page, maybe with some animated advertisements embedded on it, describe in detail what happens behind the scenes to display that page on your browser.

Blown to Bits (www.bitsbook.com), Chapter 3, Ghosts in the Machine: Secrets and Surprises of Electronic Documents, pp. 73-77, then answer the following question about abstraction:

Discuss how not knowing some basics of how a software tool or computer works, and the abstractions they use, could lead to bad outcomes.

U1L14 Practice PT - The Internet and Society

Flash Talk: The Internet and Society - Practice PT (copy as MS Word, Google Doc)

Extended Learning: (not due, not HW, just if you want bonus knowledge)
Blown to Bits (http://www.bitsbook.com/): Students may find additional research help on their Global Impact of the Internet topic in the following chapters:

Chapter 2: Naked in the Sunlight
Chapter 6: Balance Toppled
Chapter 7: You Can’t Say That on the Internet
Chapter 8 (some explicit language) | Chapter 8 (clean/edited version): Bits in the Air

U1Chap 2 assessment on Tuesday.

H STRATEGIC MARKETING

LEt's Talk about a test....

Quizlet Vocab link

HSM Chap 3 ppt - Finish

Chap 3 Vocab next Wednesday

A. Companies should demonstrate social responsibility four ways:

1. Economically.

2. Legally.

3. Ethically.

4. Philanthropically.

B. Ethics are morals or values that determine the conduct of an individual or a group. Businesses typically have a written code of ethics. Three important areas of study about ethics are:

1. Business ethics.

2. Ethical decision making.

3. Ethics guidelines.

C. In order to manage effectively, marketers must understand the external marketing environment. There are several factors that impact the external marketing environment:

1. Social.

2. Demographic.

3. Economic.

4. Technological.

5. Political and legal.

6. Competitive.

Facilitate a discussion using slides 5-14 of the Chapter 3 PowerPoint.

Have students use the Social Responsibility and Ethics notes sheet to take notes on any examples discussed during the PowerPoint to increase understanding.

In groups of 2-3, have students use the Internet to research the code of ethics for a business.

Have the groups write their own personal code of ethics based on those found for the business.

As a class, have each group briefly discuss the businesses’ code of ethics and their own personal code of ethics.

As a class, discuss the similarities and differences of the personal codes of ethics the groups developed.

H SPORTS AND ENTERTAINMENT MARKETING II

Vocab 1.02 (Coupled with 1.01 Vocab - Wednesday)

1.01 Vocab

NFL - Suberbowl Bid Request Sheet

1.04 ppt

1.04 Guided Notes

Define the terms federation, league, and commissioner

Explain the purpose of rules and regulations in sports.
Categorize types of rules and regulations in sports (e.g., playing rules, eligibility rules, selection rules, equipment rules, safety rules, doping rules, etc.)
Explain the role of governing bodies in the commercial aspects of sports.
Describe the relationship between sport governing bodies and national/ international laws.
Discuss the effect of governing bodies on sports.
Explain the relationship between federations and leagues.
Explain the structure of international sport organizations.
Discuss the role of sports commissioner in the governance of professional sports.
Describe the role of agents in the governance of professional sports.
Identify sport governing bodies that oversee sports on a worldwide basis