Monday, February 4, 2019

Tuesday, February 5, 2019 Day two of the ultimate Party...well....of class this week.

                                                        
Kaplan's SAT Question of the day
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U1L6 Sending Numbers

U1L7 Sending Text
introducing - abstraction
  • Read the Vocab
  • "hey"
  • "ttyl"
  • "morning"
                                                                                                                                                    
H STRATEGIC MARKETING
Chap 1 vocab Today!
Chap 2 vocab Friday

Quizlet - class join link

HSM Chap 2 ppt (finish) #37

A.   A marketing philosophy is the approach that directs all marketing efforts towards satisfying customer’s wants and needs.  Currently, marketing managers consider four philosophies to organize marketing efforts.
1.    The production orientation
2.    The sales orientation
3.    The market orientation
4.    The societal marketing orientation

B.   There are several key elements in a strategic marketing plan.
1.    Define the mission statement.
2.    Set marketing plan objectives.
3.    Conduct a situation analysis.
4.    Identify competitive advantages.
5.    Identify strategic directions.
6.    Identify target markets and the marketing mix.
7. SWOT
8. Portfolio Matrix
9. MOA - Marketing Opportunity Analysis
10.Evaluation and Control

Identify Sources of Competitive Advantage (3 types)
      Cost
      Product/service differentiation
      Niche Strategies

Break off into groups of 2 and discuss the last few products you have purchased, or were purchased for you and describe which of the Competitive advantages shaped your buying decision.

You are given the task of deciding the marketing strategy for a transportation company.  How do the marketing mix elements change when the target market is
(a) low income workers without personal transportation
(b) corporate international business travelers
(c) companies with urgent documents or perishable materials to be delivered to a customer?








                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II
Vocab 1.01 - Next Wednesday - 15 terms - matching 

**20q mini assessment on Thursday concerning Cover your Bases - make sure you read them through again




What are the  legal issues affecting the marketing of sport/event products?

The upside of the marketing of entertainment and sports is huge.  Unfortunately, so is the downside. From the small chance of riches of the Sports Agent, to the depths of bankruptcy

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