Marketing: Thursday, February 1, 2018 1 down, 11 more months to go until 2019

Quotable

MARKETING

Study the 1st five of class for the Quiz

Quiz 1.01 - 15 min time limit

Vocab 1.01 - 15 terms, Matching - Friday, February 2, first 5 of class. Time limit 15 minutes

Each of the following will be discussed in an open forum, but one that lends itself to lecture (ppt and addition information sources) and notes.

Terms
Explain where marketing occurs.
Explain the elements of the marketing concept.
Explain the role of marketing in a private enterprise system.
Identify Marketing Activities
Categorize items that are marketed.
Describe ways in which consumers and businesses would be affected if marketing did not exist.
Explain how marketing benefits our society.

1.01 Practice Questions

1.01 ppt,

Make a list of all of the goods and services that you have used in the past 24 hours, and respond to the following questions:

a. How did you come to use these goods/services?

b. How did you find out about these goods/services?

c. Where did you obtain these goods/services?

d. How much did these goods/services cost?

Study vocab

LAP - Work the Big Six (Murphy's class website - 1.01)

1.01 LAP Work the Big Six

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

Analyze This! LAP
https://drive.google.com/open?id=0B5212bXcDwG_RU5wRUlONnI1T0k

Analyze This! Post test (10 essay) (one try)
LAP - Analyze This! (10 essay)
http://www.quia.com/quiz/6655216.html

1.04 Marketing Strategies - PPT

a. Define the following terms: marketing mix, product, place, promotion, price, goals, strategies, and tactics.
b. Identify the components of the marketing mix.
c. Describe the importance of each of the components of the marketing mix.
d. Explain the relationship of goals, strategies, and tactics.
e. Describe the importance of marketing strategies.
f. Explain the factors that may cause marketing strategies to change.
g. Explain the importance of strategies in the marketing mix.

Soliciting item names (10) from students and guiding the students though the 4P’s of each product.

The students can be broken down into groups, and then have the groups present.

Marketing Microlivestock from 1.04 material

SPORTS AND ENTERTAINMENT MARKETING

Quiz Tomorrow concerning material learned through today. 5 questions, open-ended, 15 min time limit

Powerpoint: 1.01 only

1.01 - 1.03 Powerpoint

1.01 - 1.03 Guided Notes

-According to rules and regulations governing high school/college athletes, athletes lose their amateur

status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players.

Provide specific examples to support your stance.

Inside the League.com - an agent’s website - brief look

Inside the League.com - players - a brief look

Agency listing by state

Video - Confession of Josh Luchs

LAP - Cover Your Bases

1.01 Cover you Bases - LAP Quiz (20)
http://www.quia.com/quiz/6194713.html

Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
Discuss the importance of trademarks to sport organizations.
Explain how sport organizations protect use of their trademarks.
Explain why baseball is exempt from antitrust laws.
Discuss ways that the baseball exemption affects the sport industry.
Describe the relationship between antitrust issues in sports and broadcasting rights.
Distinguish between right of privacy and right of publicity.
Explain areas in loss prevention with which sport marketers are particularly concerned.
Discuss ticketing issues that have resulted from use of the Internet.
Describe reasons that sport organizations need prize indemnity insurance.
Discuss how collective bargaining affects sports.
Explain the importance of the following types of contracts in the sport industry: