Read two paragraghs - beginning with "he just-completed Season 8 of Shameless is averaging 7.7 million viewers per episode on all platforms, a 25 percent jump
MARKETING
Gather Extra Credit Assignment if they have
Vocab 2.01 - 15 terms,Matching, Tuesday February 20, first 5 of class, 15 min limit
Vocab 2.01 + 2.03, 15 terms,Matching, Tuesday February 23, first 5 of class, 15 min limit
2.01
Have you ever purchased anything? Did the salesperson assist you in your purchasing decision?
So....
What is Selling?
Assignment: You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. You are to develop a written marketing proposal for the cricket farmer and present your proposal to him for approval. Be sure to follow the instructions as outlined below.
- Group the students into pairs
- Have them work together on this assignment
2.01 Suggestive Selling Activity - In class
2.02 - Selling as a process
EQ - Why should we provide great customer service all of the time?
Customer Service becomes one of the key elements in what we want provided for us in retail. A good product, at a good price, promoted well (branding), all in a convenient place AND having the whole process conducted in a manner fitting to what we are looking for in a business. If all other elements are true, but it is lacking Customer Service, we will never come back.
Powerpoint (Review):
2.02 [5-25]
a. Identify beliefs held by employees who have a customer-service mindset.
b. Describe the importance of exhibiting a customer-service mindset.
c. Identify occasions when marketing employees can exhibit a customer-service mindset.
d. Describe guidelines for exhibiting a customer-service mindset.
e. Demonstrate a customer-service mindset.
2.02 [5-27]
a. Define the term service orientation.
b. Explain the relationship between communication and service.
c. Identify ways in which employees in business and marketing can demonstrate a service orientation.
d. Demonstrate procedures for reinforcing a service orientation through communication.
2.02 [5-29]
a. Discuss the purpose of adapting communication to a client’s cultural or social community.
b. Explain the importance of context in communication.
c. Discuss reasons for adapting communication to the cultural or social differences among clients.
d. Explain skills associated with adapting communication (e.g., empathy, risk taking, problem solving, etc.).
e. Describe ways to adapt communication to the cultural or social environment of clients.
f. Demonstrate how to adapt communication to the cultural or social differences among clients.
2.02 [5-31]
a. Explain the nature of customer inquiries.
b. Identify the types of customer inquiries.
c. Discuss the importance of possessing knowledge of the company (e.g., policies, history, capabilities, etc.).
d. Discuss the importance of possessing adequate product knowledge.
e. Describe guidelines for handling customer inquiries.
f. Demonstrate use of proper procedure for solving a customer inquiry in a marketing situation.
SPORTS AND ENTERTAINMENT MARKETING
Gather Extra Credit Assignment if they have
- 1.06 Marketing Information Management Activity
1.07 ppt
1.07 ppt Mkt Research
1.07 Social Media Research - Project -bwah ha ha ha ha ha
Prj Due this Friday, Feb 23, 2018 first 5 of class
Find the Tables of the research paper.....come up with statements and conclusions we can learn from this research
Athletes in high school sports - better at academics or not?
Athletes in high school sports - better at academics or not?
Yes, you will need to read this. Be prepared to think critically about the content.
For many of you, this is the first research paper you have been required to read. You are welcome. It is an easy one. Note the sections, the flow, and most importantly, the content.
Who plays spors? Click on the other links at the bottom of this website
Where is the money at?Soccer infographicAtlanta Falcons StadiumShow me the money
Who plays spors? Click on the other links at the bottom of this website
Where is the money at?Soccer infographicAtlanta Falcons StadiumShow me the money
Sport infographics on Pinterest
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