Marketing: Friday, February 2, 2018 And lo, the Weekend came, and it was good

Quotable

MARKETING

Superbowl assignment

Study the 1st five of class for the Vocab

Vocab 1.01 - 15 terms, Matching - Friday, February 2, first 5 of class. Time limit 15 minutes

Vocab 1.04 - 15 terms, Matching, Friday, Feb 9, 2018, first 5 of class. Time Limit 15 minutes

LAP - Work the Big Six (Murphy's class website - 1.01)

1.01 LAP Work the Big Six

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

Analyze This! LAP
https://drive.google.com/open?id=0B5212bXcDwG_RU5wRUlONnI1T0k

Analyze This! Post test (10 essay) (one try)
LAP - Analyze This! (10 essay)
http://www.quia.com/quiz/6655216.html

1.04 Marketing Strategies - PPT

a. Define the following terms: marketing mix, product, place, promotion, price, goals, strategies, and tactics.
b. Identify the components of the marketing mix.
c. Describe the importance of each of the components of the marketing mix.
d. Explain the relationship of goals, strategies, and tactics.
e. Describe the importance of marketing strategies.
f. Explain the factors that may cause marketing strategies to change.
g. Explain the importance of strategies in the marketing mix.

Soliciting item names (10) from students and guiding the students though the 4P’s of each product.

The students can be broken down into groups, and then have the groups present

What is Segmentation?

Marketing Microlivestock from 1.04 material

1.04 Segmentation - PPT

Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
Explain the importance of target markets to businesses.
Describe advantages and disadvantages of mass marketing.
Describe advantages and disadvantages of using market segments.
Explain why the use of market segments is increasing.
Describe demographic characteristics that are analyzed by marketers.
Explain the value of geographic segmentation.
Discuss the value of psychographic segmentation.
Describe types of behavioral segmentation.

Have students work in groups.

Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).
Group must develop the market segments.

SPORTS AND ENTERTAINMENT MARKETING

Quiz on Tuesday concerning material learned through Monday. 5 questions, open-ended, 15 min time limit

LAP - Cover Your Bases

1.01 Cover you Bases - LAP Quiz (20)
http://www.quia.com/quiz/6194713.html

Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
Discuss the importance of trademarks to sport organizations.
Explain how sport organizations protect use of their trademarks.
Explain why baseball is exempt from antitrust laws.
Discuss ways that the baseball exemption affects the sport industry.
Describe the relationship between antitrust issues in sports and broadcasting rights.
Distinguish between right of privacy and right of publicity.
Explain areas in loss prevention with which sport marketers are particularly concerned.
Discuss ticketing issues that have resulted from use of the Internet.
Describe reasons that sport organizations need prize indemnity insurance.
Discuss how collective bargaining affects sports.
Explain the importance of the following types of contracts in the sport industry: