Quotable

Just words

How about, just bullets, just diseases, just starvation?

The whole "sticks and stones" canard is really dangerous. When a stone gives you a bruise, it's entirely possible you will completely heal. But when a torrent of words undermine your view of what's possible, you might never recover.

Words matter. They can open doors, light a way and make a difference.

~ Seth Godin

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

SEMII

Quiz for the LAP

Analyze This! LAP

http://www.wsfcs.k12.nc.us/cms/lib/NC01001395/Centricity/Domain/8718/LAP-MP-004-MN-S.pdf

Ordeal by cheque

http://ghsbears.pbworks.com/f/Cheques.pdf

Obtain market information to prepare a market analysis of a sport/event’s target market(s). The analysis should include a clear explanation of the market segmentation, target-market focus, a market forecast, and a description of each target-market segment (statistics about the number of potential customers, annual growth rate, annual spending, and market value).

Key components of the market analysis should include:

Target segment description

Target segment’s needs (Why do fans/customers need the product/service?)

Distribution channels (Where do fans/customers go to obtain product/service?)

Buying habits (What factors influence the target market to buy?)

Communication channels (How will you communicate with the fans/customers?)

7 ways to evaluate your marketing plan

http://archive.marketingnewz.com/2004/0712.html

Marketing Audit Checklist

http://www.corporatehealthgroup.com/resources/Marketing_Audit_Checklist.pdf

Evaluating your Products and Marketing Plan

https://www.arnoldit.com/articles/PDF_Web/article1988/chap7_evalue.pdf

Performance Analysis

http://www.knowthis.com/how-to-write-a-marketing-plan/performance-analysis

Look to the right….a step by step instruction on how to write a full plan

Yes, we will hit most aspects of it

ROI

http://www.ehow.com/how_7608270_evaluate-marketing-strategies.html

[5-154]

Explain the use of standards in evaluating the performance of a marketing plan.
Discuss the frequency with which marketing plan performance should be evaluated.
Describe actions to take when performance and objectives differ.
Demonstrate procedures for evaluating the performance of a marketing plan.

Practice Tests

http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy/SEMII/Practice_Tests

How to create a Movie Marketing Plan

http://www.filmmakingstuff.com/movie-marketing-plan-overview/

Sports Marketing Plan

http://www.slideshare.net/ChristopherBrooks7/sport-marketing-plan-45199198

Quick Breakdown of the assorted boardgames in cabinet

MARKETING

Inside DeBeers - concerning distribution, what do you think?

4.06 LAP Get the Facts Straight

Information Management Lap2: Get the Facts Straight

http://www.quia.com/quiz/5886389.html

4.06 PBS Frontline Merchants of Cool link fri (1st 23 min or so)

FRONTLINE - Merchants of Cool - Student Feedback/Discussion

http://www.quia.com/quiz/5889446.html

Questions @ bottom

https://drive.google.com/open?id=1X--wakCuFbowGDvi-S3lnbSG-52Rbp_Okazimh4rBIU

Grey Poupon

[5-137]

How to conduct Marketing Research

http://www.ehow.com/how_14781_conduct-market-research.html

Online focus Groups

http://www.macorr.com/online-focus-groups.htm

4.08 - Tech in MIM

Prepare a list of ways that your company can use the Internet to assist with the marketing-information management function. Share the list with a classmate.

On Google/Bing look up

“online focus groups for students”

And see the results

4.09 Describe the regulation of marketing-information management

Online reasearch guidelines:

https://www.casro.org/?page=OnlineSurveys

CASRO codes of conduct

https://c.ymcdn.com/sites/www.casro.org/resource/resmgr/casro_code_of_standards.pdf

Implementing the Children’s Online Privacy Protection Act

https://www.ftc.gov/reports/implementing-childrens-online-privacy-protection-act-federal-trade-commission-report