Tuesday, May 23, 2017 A long Journey home....in the next few weeks

Quotable

Pepsi - who knew soda can do so much for your ability to fight monsters?

Canon - develop a tagline for this commercial

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

SEMII

The Expert

https://www.youtube.com/watch?v=BKorP55Aqvg

Who is your favorite customer?

Baseball?

Soccer?

Lacrosse?

Whichwich?

Mcdonalds?

Chick Fil a?

Segmentation broken down

http://www.notesdesk.com/notes/marketing/market-segmentation/

How to find and sell to your target market

http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm

Know this.com - 8 slides

http://www.knowthis.com/targeting-markets/market-segmentation

Customer profiling

http://pandecta.com/customer_profiling.html

Segmentation

http://www.decisionanalyst.com/publ_art/MarketSegmentation.dai

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

Determine the market area for your business. Obtain demographic data about the market area by contacting the local chamber of commerce or by visiting such web sites ashttp://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/.Determine the number of people in the market area who have similar demographic characteristics. Also, determine their consumption/usage levels. That information can be obtained from your business’s trade association, a university, or the United States Department of Agriculture (for food products).

Create a chart depicting the information obtained and present the chart to the class. Obtain your classmates’ input, and if necessary, revise your target market chart

How to sell to a target market

http://smallbusiness.chron.com/select-target-market-3352.html

Target Market Selection

http://www.netmba.com/marketing/market/target/

5 questions to help you choose your target market

http://www.businessesgrow.com/2011/03/29/five-questions-to-help-you-choose-your-target-market/

Selecting your Target Market

http://www.sideroad.com/Entrepreneur/selecting-target-market.html

Conducting a Market Analysis for your business plan

https://www.entrepreneur.com/article/78002

Conducting a market analysis

http://www.kutztownsbdc.org/eLearningCourses/sba-analysis.asp

Market Analysis

http://www.netmba.com/marketing/market/analysis/

SBA Market Analysis

https://www.sba.gov/starting-business/write-your-business-plan/market-analysis

Conduct a Market Analysis

http://www.va-interactive.com/inbusiness/editorial/sales/ibt/market_analysis.html

Writing a Business Plan

http://sbinfocanada.about.com/cs/businessplans/a/bizplanmarkanal.htm

Obtain market information to prepare a market analysis of a sport/event’s target market(s). The analysis should include a clear explanation of the market segmentation, target-market focus, a market forecast, and a description of each target-market segment (statistics about the number of potential customers, annual growth rate, annual spending, and market value).

Key components of the market analysis should include:

1. Target segment description
2. Target segment’s needs (Why do fans/customers need the product/service?)
3. Distribution channels (Where do fans/customers go to obtain product/service?)
4. Buying habits (What factors influence the target market to buy?)
5. Communication channels (How will you communicate with the fans/customers?)

                                                                                                                                                    

MARKETING

Inside DeBeers - concerning distribution, what do you think?

Look up various event press releases from Greensboro….preferably from the Coliseum….not so much from the robbery side

http://greensboro101.com/blog/category/pr/

HW - Craft a press release for:

    1/  The senior picnic

    2/ Graduation

    3/  The last day of school

Make sure you include sufficient detail.

Google docs.  Share with me.

WiseGeek - what is public relations?

http://www.wisegeek.com/what-is-public-relations.htm

Know this.com - public relations

15 slides worth

Short quiz to assess your readings on wednesday from this reading

http://www.knowthis.com/public-relations 

Not all PSAs are equal

Cheese 

Thundercats  

Mr Yuk

What do they collect?

    PapaJohns/Pizza Hut/Dominos

    Victoria Secret

    Google

https://medium.com/productivity-in-the-cloud/6-links-that-will-show-you-what-google-knows-about-you-f39b8af9decc#.deusd786o

    Gamestop

4.06 MIM PPT Tues

4.06 Guided Notes

Why you need a customer Marketing Base

http://www.dbmarketing.com/articles/Art263.htm

Skip down to Components of MArketing Information system

http://www.fao.org/docrep/W3241E/w3241e0a.htm#chapter%209:%20marketing%20information%20systems

Begin with “Critical Role of Marketing Research”

http://managementhelp.org/marketing/market-research.htm

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm