All we have is each other
And that's enough. It has to be.
It's all we've ever had.
The challenge is in realizing this and working with it, even when we're secretly hoping for something more, some external force.
You and me, kid, you and me and a few billion other folks.
We can treat each other as if it matters, because it does.
~ Seth Godin
And that's enough. It has to be.
It's all we've ever had.
The challenge is in realizing this and working with it, even when we're secretly hoping for something more, some external force.
You and me, kid, you and me and a few billion other folks.
We can treat each other as if it matters, because it does.
SEMII
Study for you Obj 3 test - Tuesday
10 questions obj 1
10 questions obj 2
30 questions obj 3
You may bring ½ sheet of paper of notes, front/back or 1 page front only. Don’t make me regret this choice.
Test CY3TE5W
4.01
[5-115]
- Identify questions to ask to assess marketing-information needs.
- Explain techniques for assessing marketing-information needs.
- Demonstrate procedures for assessing marketing-information needs.
[5-117]
- Describe issues associated with development of a sport/event marketing- information management system.
- Explain ways to equip a sport/event marketing-information management system.
- Describe ways to staff a sport/event marketing-information management system.
- Demonstrate procedures for developing a sport/event marketing-information management system.
[5-119]
- Explain reasons for determining the economic impact of events.
- Distinguish among direct, indirect, and induced impacts of events.
- Describe factors to consider when measuring the economic impact of events.
- Discuss types of measures that can be used to determine the economic impact of events.
- Explain how the results of economic impact measures can be used.
- Demonstrate procedures for measuring the economic impact of events
Marketing Intelligence
Canadian tourism...yes, there is a thing...this is how to measure it and why
Small Business Administration
MIS - Marketing information systems
Sister Slideshow
4.02
Economic Impact Calculator
National Findings
Economic impact of Sports Stadiums, Teams and events
Brazil World Cup Financial Impact
Why the Economic Impact of Super Bowls is So Controversial
http://www.forbes.com/sites/prishe/2012/01/30/why-the-economic-impact-of-super-bowls-is-so-controversial/#73b05e0a2cb2
MARKETING
Orson Wells - War of the Worlds
Orson Wells - Wiki
Pricing Project - HW due on Wednesday - 5 detailed bullet points of what you should have learned
Inside DeBeers - concerning distribution, what do you think?
Orson Wells - Wiki
Pricing Project - HW due on Wednesday - 5 detailed bullet points of what you should have learned
Inside DeBeers - concerning distribution, what do you think?
Study 4.01 and 4.02 Vocab - Combo Thursday
4.01 Vocab Alpha
4.02 Vocab Alpha
[5-111]
a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.
b. Identify types of product promotion.
c. Describe the uses of product promotion.
d. Identify types of institutional promotion.
e. Describe uses of institutional promotion.
f. Discuss the advantages of promotional activities.
g. Discuss the disadvantages of promotional activities.
[5-113]
a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.
b. Identify the elements of the promotional mix.
c. Categorize examples of promotions according to the elements of the promotional mix.
d. Describe the importance of the promotional mix.
e. Identify factors affecting the promotional mix.
f. Describe how the product being sold affects the promotional mix.
g. Explain how the product's market affects the promotional mix.
h. Discuss how the distribution system affects the promotional mix.
i. Explain how the product's company affects the promotional mix.
[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.
[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.
[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
i. Explain how the legality of products used in advertising can vary from country to country.Quiz - PPTS from Friday...click Here
4.02 Types of Adverstising - PPT Tuesday
4.02 Guided Notes - Tuesday
Tuesday (30)
Radio stations listing and ratings for #46 - Greensboro/Winston/HP
TV station listing for our market
Nielson Local Television market universe estimates
Hispanics / Latino
Black or African American
Asian
Media Dissemination
Given the lists of print and broadcast media available in your area. Determine how often they are published/broadcast, who their target audiences are, and what type(s) of businesses could benefit from using each medium.
Spread the Word - It’s all elemental - Tuesday
Worksheet….Ad/Pers Selling/Sales Promo/publicity
Spread the Word - LAP [5-113] - Tuesday
Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word
Given the lists of print and broadcast media available in your area. Determine how often they are published/broadcast, who their target audiences are, and what type(s) of businesses could benefit from using each medium.
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