Emotional labor
That's the labor most of us do now. The work of doing what we don't necessarily feel like doing, the work of being a professional, the work of engaging with others in a way that leads to the best long-term outcome.
The emotional labor of listening when we'd rather yell.
The emotional labor of working with someone instead of firing them.
The emotional labor of seeking out facts and insights that we don't (yet) agree with.
The emotional labor of being prepared.
Of course it's difficult. That's precisely why it's valuable. Sometimes, knowing that it's our job—the way we create value—helps us pause a second and decide to do the difficult work.
Almost no one gets hired to eat a slice of chocolate cake.
~ Seth Godin
Ad Buys for the summer blockbuster roll out
Social Media - bwah ha ha ha ha ha
SEMII
The Expert
The Expert
[5-121]
- Explain the importance of product readiness on a sport/event.
- Discuss the impact of product readiness on a sport/event.
- Identify activities for a sport/event that rely on product readiness.
- Explain issues associated with product readiness.
- Describe a process for ensuring product readiness.
- Demonstrate procedures for assessing product readiness for sport/event.
Duke University Check List
Prepare for your event
SJU Physical/checklist
Langley Tourism - Page 8
Let's develop a dodgeball checklist - yes I know we are playing it tonight
Find a college checklist/make a college checklist - senior year
4.03 performance inidcators
[5-123]
- Explain how product competition is used to define a market.
- Describe how types of customers can be used to define a market.
- Discuss the use of geography to define a market.
- Explain the use of production-distribution systems in market definition.
- Explain the purpose of developing a target-market profile.
- Identify objective terms that can be used to profile a target market.
- Discuss market-research techniques that can be used to obtain target market information.
- Identify sources that can be accessed to obtain target-market information.
- Develop a target-market profile.
- Demonstrate procedures for identifying market segments.
[5-125]
- Explain reasons to evaluate market segments.
- Identify criteria used to assess attractiveness of market segments.
- Describe factors to consider when assessing the fit between a market segment and a company.
- Explain portfolio matrix approaches used to evaluate market attractiveness.
- List information needed to identify total market potential.
- Identify factors that influence market potential.
- Describe information sources that can be accessed to assist in identifying a total potential market.
- Estimate a segment’s market potential.
- Explain the components of a marketing segmentation analysis.
- Describe implications in selecting global target markets.
- Explain procedures for selecting target markets.
- Demonstrate procedures for selecting a target market.
Who is your favorite customer?
Baseball?
Soccer?
Lacrosse?
Whichwich?
Mcdonalds?
Chick Fil a?
Segmentation broken down
How to find and sell to your target market
Know this.com - 8 slides
Customer profiling
Segmentation
Target market profile
1941 - 1944 spending patterns
MARKETING
Spread the Word Quiz
Ad-Quipping your business LAP
Ad-quipping your Business Quiz
4.02 Promotion Project - Friday - 10 points
Questions 1 and 2 and Google Drawings submission link will be submitted through this link:
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[5-121] Word Quilt Project - 10 pts.
As you computer is numbered, so shall you do.
Name on back
Basic Format:
----------------------------------------------------------------------------------------------
| Word |
| Advantages (2+) Disadvantages (2+) |
| |
| Drawn Pic/example Drawn Pic/example |
|---------------------------------------------------------------------------------------------|
1/17. newspapers - ads and disadvantages
2/18 magazines - ads and disadvantages
3/19 two categories of broadcast media - ads and disadvantages
4/20 purchase options for television advertising.
5. Difference between local and network advertising.
6. types of direct-mail advertising. - ads and disadvantages
7. types of Web advertising. - ads and disadvantages
8. types of out-of-home media. - ads and disadvantages
9. specialty advertising. - ads and disadvantages
10. directory advertising. - ads and disadvantages
11. movie theater advertising. - ads and disadvantages
12. product placement. - ads and disadvantages
13. telemarketing - ads and disadvantages
14. videotapes, DVDs, and CD-ROM advertising. - ads and disadvantages
15. trends that are affecting advertising media.
16. Title page: Types of Advertising Media
These are terms we all should know. Your number has been pre-determined. If there is an absent - help a brother/sister out! - alternatives will be selected.
Instructions are simple: one sheet of paper - provided.
Name on back
word/title centered top
ads/disadvantages clearly marked. Min 2 each. Do more for additional credit. 2 min will not score max points.
Drawn pics illustrating the topic/word/title
Points will be deducted if any part is computer printed.
Both projects - if it looks like crap, sounds like crap - it will be graded like crap
As you finish:
Read and understand. It will be on the final and short mid obj 4 test forthcoming.
In reading this google doc, you should have a firm grasp of
[5-123]
a. Define the term word of mouth marketing, buzz marketing, viral marketing, community marketing, grassroots marketing, evangelist marketing, product seeding, influencer marketing, cause marketing, conversation creation, brand blogging, referral programs, social networks.
b. Discuss the need for honesty and transparency in word of mouth marketing.
c. Explain the philosophy of word of mouth marketing.
d. Describe types of word of mouth marketing.
e. Distinguish between organic and amplified word of mouth marketing.
f. Discuss techniques businesses can use to foster organic word of mouth marketing.
g. Explain techniques businesses can use to foster amplified word of mouth marketing.
4.04 Vocab Alpha
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