Enough ethics?
Most companies seek to be more profitable.
They seek to increase their Key Performance Indicators. More referrals, more satisfaction, more loyalty. They seek to increase their market share, their dividends, their stock price.
But ethics?
In fact, most companies strive to be just ethical enough. To get ethics to the point where no one is complaining, where poor ethics aren't harming their KPIs.
What if instead...
Being more ethical was the most important KPI?
Perhaps profit and market share and the rest could merely be tools in service of the ability to make things better, to treat people ever more fairly, to do work that we're more proud of each day.
It might be worth trying.
Marketing I
23-25 word version of the story will be due on Wednesday.
Study:
2.03 Vocab - only 8 words....will be a combo with 2.01 vocab THURSDAY!
HONORS STRATEGIC MARKETING
Turn in reworks
Mon 1-19
Tues more
Wed - 39
Wed/Thurs - register for Virtual Team Challenge
Vocab Chap 6 Thursday
Quiz Chap 5 Tuesday
HW will consist of another HSM case study....Chap 5
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf
Complete with Questions.
Due....Wednesday
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