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Marketing I
Hold off for now
/ Project - 10 points - Due next Wednesday, Oct 26 [Noah's B-day (3rd blk)] beginning of class:
Have students select a type of business, create a:
- Title page with name of business, your name, date, and what type of business +1
- Logo or symbol -must use your initials (first/last - middle only if you wish) as part of the name +1 (do in paint or google drawings)
- Brand promise +1
- Mission statement +1
- Vision statement +1
- Core values (min 5 core values) +1
- Advertising message incorporating the brand promise +1 (make it original and good - not crappy and a copy of an existing one)
Further instructions:
Must be completed in Google Drive - Presentation.
Must "Share" with me - if it doesn't work for me, -1 point
murphyk2@gcsnc.com
Must have each letter and description (i.e. d. Mission Statement) as the title of respective slide.
Must not be crappy
The last three points will be awarded based on subjective measure of quality, neatness, thought, etc.
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2.08 Vocab (next Wednesday)
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
a. Define
the following terms: feature, benefit, obvious benefits, unique
benefits, hidden benefits, feature-benefit selling, and feature-benefit
chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
HONORS STRATEGIC MARKETING
For the next chap, I will be breaking it up according to the Learning Outcomes...(LO)...and assigning them to you.If you don't listen to me, fine, but now you are responsible for delivering the content too.
Obj 4 - Chap 9 - Product Concepts
Sections for disbursement:
1/2/7
3
4
5/6
Monday - Team establishment, Read, initial findings
Each Team will outline the sections
Submit outline to me - Murphyk2@gcsnc.com
Establish which slides each team member will be responsible for
See below for speaking parts
Also:
Submit to me 2/3 questions from your reading for quiz potentials - Friday's quiz will be based on your submissions
Look in the test book for the given chapter and section (note the page numbers)
Submit to me two T/F, with answer (one question per slide, 2 slides, question then answer highlighted)
two MC, with answer - same as T/F
one, Essay, with answer - same as T/F
Make into a google presentation and share with me - murphyk2@gcsnc.com
On subsequent days, best you take notes very diligently
Tuesday - 1/2/7
Wednesday - 3 & 4
Thursday -5/6
Friday - Quiz + other goodies.
Teams must each come up with 3 questions foor the
Questions 1-9
Due: Monday, Oct 24 beginning of class.
Last 20 of class - Virtual Team Challenge
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