Quotable
The short run and the long run
It's about scale. Pick a long enough one (or a short enough one) and you can see the edges.
In the short run, there's never enough time.
In the long run, constrained resources become available.
In the short run, you can fool anyone.
In the long run, trust wins.
In the short run, we've got a vacancy, hire the next person you find.
In the long run, we spend most of our time with the people we've chosen in the short run.
In the short run, decisions feel more urgent and less important at the same time.
In the long run, most decisions are obvious and easy to make.
In the short run, it's better to panic and obsess on emergencies and urgencies.
In the long run, spending time with people you love, doing work that matters, is all that counts.
In the short run, trade it all for attention.
In the long run, it's good to own it (the means of production, the copyrights, the process).
In the short run, burn it down, someone else will clean up the problem.
In the long run, the environment in which we live is what we need to live.
In the short run, better to cut class.
In the long run, education pays off.
In the short run, tearing people down is a great way to get ahead.
In the long run, building things of value makes sense.
Add up the short runs, though, and you're left with the long run. It's going to be the long run a lot longer than the short run will last.
Act accordingly.
~ Seth Godin
In the short run, there's never enough time.
In the long run, constrained resources become available.
In the short run, you can fool anyone.
In the long run, trust wins.
In the short run, we've got a vacancy, hire the next person you find.
In the long run, we spend most of our time with the people we've chosen in the short run.
In the short run, decisions feel more urgent and less important at the same time.
In the long run, most decisions are obvious and easy to make.
In the short run, it's better to panic and obsess on emergencies and urgencies.
In the long run, spending time with people you love, doing work that matters, is all that counts.
In the short run, trade it all for attention.
In the long run, it's good to own it (the means of production, the copyrights, the process).
In the short run, burn it down, someone else will clean up the problem.
In the long run, the environment in which we live is what we need to live.
In the short run, better to cut class.
In the long run, education pays off.
In the short run, tearing people down is a great way to get ahead.
In the long run, building things of value makes sense.
Add up the short runs, though, and you're left with the long run. It's going to be the long run a lot longer than the short run will last.
Act accordingly.
~ Seth Godin
Marketing I
4.06 MIM PPT Tues
Why you need a customer Marketing Base
Skip down to Components of MArketing Information system
Begin with “Critical Role of Marketing Research”
BLS
Target market profile
1941 - 1944 spending patterns
http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm
4.06/4.09 Vocab (Friday)
https://quizlet.com/116900847/406409-marketing-6621-flash-cards/
HW - Craft a press release for:
1/ The senior picnic
2/ Graduation
3/ The last day of school
include:
Logo
Attention grabbing headline
Product's positioning, key features, benefits
Mr Parker Quote
Pricing and Availability
Contact information (school Phone Number)
1.5 spaced
include:
Logo
Attention grabbing headline
Product's positioning, key features, benefits
Mr Parker Quote
Pricing and Availability
Contact information (school Phone Number)
1.5 spaced
Make sure you include sufficient detail.
Do not do in class. Points will be deducted if so.
Google docs. Share with me.
Walmart - The high cost of a low price - Full Documentary (1:37)
SPORTS AND ENTERTAINMENT MARKETING I
Who is your favorite customer?
Baseball?
Soccer?
Lacrosse?
Whichwich?
Mcdonalds?
Chick Fil a?
Segmentation broken down
How to find and sell to your target market
Know this.com - 8 slides
Customer profiling
Segmentation
Target market profile
1941 - 1944 spending patterns
http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm
Determine the market area for your business. Obtain demographic data about the market area by contacting the local chamber of commerce or by visiting such web sites as http://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/. Determine the number of people in the market area who have similar demographic characteristics. Also, determine their consumption/usage levels. That information can be obtained from your business’s trade association, a university, or the United States Department of Agriculture (for food products).
Create a chart depicting the information obtained and present the chart to the class. Obtain your classmates’ input, and if necessary, revise your target market chart
How to sell to a target market
Target Market Selection
5 questions to help you choose your target market
Selecting your Target Market
http://www.sideroad.com/Entrepreneur/selecting-target-market.html
Find a college checklist/make a college checklist - senior year
HW - Due Thursday in class - no late assignments on this one.
No comments:
Post a Comment