Quotable
Actually, more data might not be what you're hoping for
They got us hooked on data. Advertisers want more data. Direct marketers want more data. Who saw it? Who clicked? What percentage? What's trending? What's yielding?But there's one group that doesn't need more data...
Anyone who's making a long-term commitment. Anyone who seeks to make art, to make a difference, to challenge the status quo.
Because when you're chasing that sort of change, data is the cudgel your enemies will use to push you to conform.
Data paves the road to the bottom. It is the lazy way to figure out what to do next. It's obsessed with the short-term.
Data gets us the Kardashians.
~ Seth Godin
Marketing I
Given a series of marketing-information management case studies, determine the ethical violations involved in collecting, analyzing, and using data. Discuss your responses with the class.
Etoys delimma
Type into google search “selling its mailing list”
And look at the results
Why do businesses sell their mailing lists?
Types of info shared by Bank of America
Cookies! - But not the chocolate chip kind :(
Brief slideshow 13/16/18/19/20
[5-137]
How to conduct Marketing Research
Online focus Groups
http://www.macorr.com/online-focus-groups.htm
4.08 - Tech in MIM
Prepare a list of ways that your company can use the Internet to assist with the marketing-information management function. Share the list with a classmate.
On Google/Bing look up
“online focus groups for students”
And see the results
4.09 Describe the regulation of marketing-information management
Online reasearch guidelines:
CASRO codes of conduct
Implementing the Children’s Online Privacy Protection Act
Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches
4.10
Seek and Find - LAP Assessment
What's the Problem? - LAP
4.10 Marketing Research - ppt
Continue 4.10 instructional material
Mkt 4.01/4.02/4.06/4.09/4.13 Vocab Test - Next Friday
Average rent by state
min wage by state
http://www.raisetheminimumwage.com/pages/minimum-wage-stateAvg wage by state
http://www.rasmussen.edu/career-center/career-research-hub/salary-by-state/
Walmart - The high cost of a low price - Full Documentary (1:37)
SPORTS AND ENTERTAINMENT MARKETING I
Students - Turn in your SWOT analysis by Today!!!!
Determine your primary and secondary competitors. Write a short report identifying these competitors, the competitors’ product offerings, their strengths and weaknesses, and their position in the market. Specifically address the following themes:
- Nature of competition (size, market share, growth potential, capital/ resources, image, marketing strategy, and target markets)
- Factors customers consider most important in choosing one provider over another
- Competitors’ strengths and weaknesses compared to those of your business
Participate in a small-group activity to discuss your competitive analysis.
Competitor Analysis - A Brief Guide
How to Carry Out statistical analysis
How to Write a comparative analysis
Competitor Analysis
Competitive Analysis II
What’s your competitive edge?
Assignment:
Ordeal by cheque
The Todd Harris Case:
Obtain
market information to prepare a market analysis of a sport/event’s
target market(s). The analysis should include a clear explanation of the
market segmentation, target-market focus, a market forecast, and a
description of each target-market segment (statistics about the number
of potential customers, annual growth rate, annual spending, and market
value).
Key components of the market analysis should include:
- Target segment description
- Target segment’s needs (Why do fans/customers need the product/service?)
- Distribution channels (Where do fans/customers go to obtain product/service?)
- Buying habits (What factors influence the target market to buy?)
- Communication channels (How will you communicate with the fans/customers?)
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