Quotable
Identity vs. logic
Before we start laying out the logical argument for a course of
action, it's worth considering whether a logical argument is what's
needed.
It may be that the person you're engaging with cares more about symbols, about tribal identity, about the status quo. They may be driven by fear or anger or jealousy. It might be that they just don't care that much.
Sometimes we find ourselves in a discussion where the most coherent, actionable, rational argument wins.
Sometimes, but not often.
People like us do things like this.
It may be that the person you're engaging with cares more about symbols, about tribal identity, about the status quo. They may be driven by fear or anger or jealousy. It might be that they just don't care that much.
Sometimes we find ourselves in a discussion where the most coherent, actionable, rational argument wins.
Sometimes, but not often.
People like us do things like this.
~ Seth Godin
Marketing I
4.06/4.09 Vocab (Friday)
https://quizlet.com/116900847/406409-marketing-6621-flash-cards/
4.06 Cereal Survey wed/thurs
Take the survey and share it with 10 others during lunch.
You then will compile the data into a cohesive ideal to understand the cereal market of SWGHS a little bit better.
This is to turn in by Friday (Tonight’s Homework!)
Information Management Lap2: Get the Facts Straight thur
4.06/4.09 Vocab (Friday)
https://quizlet.com/116900847/406409-marketing-6621-flash-cards/
HW - Craft a press release for:
1/ The senior picnic
2/ Graduation
3/ The last day of school
include:
Logo
Attention grabbing headline
Product's positioning, key features, benefits
Mr Parker Quote
Pricing and Availability
Contact information (school Phone Number)
1.5 spaced
include:
Logo
Attention grabbing headline
Product's positioning, key features, benefits
Mr Parker Quote
Pricing and Availability
Contact information (school Phone Number)
1.5 spaced
Make sure you include sufficient detail.
Do not do in class. Points will be deducted if so.
Google docs. Share with me.
Walmart - The high cost of a low price - Full Documentary (1:37)
SPORTS AND ENTERTAINMENT MARKETING I
Determine
the market area for your business. Obtain demographic data about the
market area by contacting the local chamber of commerce or by visiting
such web sites as http://www.census.gov/, http://www.bls.gov/bls/demographics.htm, or http://zipskinny.com/.
Determine the number of people in the market area who have similar
demographic characteristics. Also, determine their consumption/usage
levels. That information can be obtained from your business’s trade
association, a university, or the United States Department of
Agriculture (for food products).
Create
a chart depicting the information obtained and present the chart to the
class. Obtain your classmates’ input, and if necessary, revise your
target market chart
How to sell to a target market
Target Market Selection
5 questions to help you choose your target market
Selecting your Target Market
http://www.sideroad.com/Entrepreneur/selecting-target-market.html
Find a college checklist/make a college checklist - senior year
HW - Due Thursday in class - no late assignments on this one.
Complete sections 1, 2, 3, 6, 7, and 8 of the Virtual Advisor tutorial Conduct a Market Analysis, located at http://www.kutztownsbdc.org/Virtual-Advisor/12- Conduct-a-Marketing-Analysis/. As you work your way through the tutorial, create a checklist of the steps needed to complete a market analysis. When finished with the tutorial, open the Virtual Advisor’s Conduct a Market Analysis worksheet found at http://www.kutztownsbdc.org/Virtual-Advisor/12-Conduct-a- Marketing-Analysis/marketanalysisworksheet.htm. Your checklist and print-out will serve as guides when you conduct your market analysis.
Conducting a Market Analysis for your business plan
Conducting a market analysis
Market Analysis
SBA Market Analysis
Conduct a Market Analysis
Writing a Business Plan
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