Quotable
Unlimited bowling
When we were kids, my mom, fully exasperated, would survive a day when school was closed by dropping a bunch of us off at Sheridan Lanes for a few hours of bowling.
You only had a certain amount of money to spend, and each game (and the snacks) cost, so we knew that one could only play a few games. Which meant that every single roll mattered. Don't waste one.
Unlimited bowling is a whole different concept. As many games as you want. Roll to your heart's content.
When you're doing unlimited bowling, you can practice various shots. You can work on the risky splits. You can bowl without remorse.
As you've guessed, the fat pipes of the internet bring the idea of unlimited bowling to much of what we do. Interesting is enough. Generous is enough. Learning is enough.
It's a special kind of freedom, we shouldn't waste it.
~ Seth Godin
Marketing I
Trends: Customer Expectations
Trends - Electronic Delivery
Trends: Tracking
Trends: Internet Communication
Trends: Clutter
First sentences of 1st section
Promotional Slogans
[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.
NAD/NARB/CARU/LARPs
Not just 6 lines, 65 characters
FTC: Kicking Donkey and taking names
Advertising and the Law - a year in review
[5-119]
a. Explain the need for truthfulness in promotional messages and claims.
b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.
c. Explain laws that protect customers from unwanted promotions.
d. Discuss laws that protect children from promotional messages.
e. Explain the regulation of telemarketing.
f. Discuss the regulation of data privacy.
g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.
h. Discuss reasons for the regulation of products used in advertising.
Know your options LAP 4.01 [5-111]
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?
Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?
Walmart - The high cost of a low price - Full Documentary (1:37)
Dodge Ball Poster Assignment
How to conduct a Tip-to-Toe Site Inspection
Site Inspections
How to perform site inspections like a pro
Conducting a site inspection
Determine
the disruptions that could impact an event of your choice. Identify
measures that you will take to minimize the effect of the disruptions if
they occur. Create a contingency plan for your event. Share your
contingency plan with a classmate, and ask the person to troubleshoot
any weaknesses recognized with the plan. Modify the plan, if needed.
Event Disruptions….planning makes it all better
Threats and Hazards: Event Challenges and Impacts
FEMA Training - Special Events
https://training.fema.gov/emiweb/downloads/is15aspecialeventsplanning-jamanual.pdf
SWGHS - Emergency Plans - Athletics
https://drive.google.com/open?id=1GsSG16yOEkFRFKnA5LGoo6WZg0PgyVMUcuXCD-BiCJQ
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