Quotable
The foggy mirror
Most people can't resist a mirror. It makes the wait for an elevator more palatable, and we can't help checking--how do I look?
In many ways, though, this is futile, because we can never know how we look through other people's eyes.
No one else has lived your life, heard all of your jokes, experienced your disappointments, listened to the noise in your head. As a result, no one else sees you (and your actions) quite the way you do.
And, to magnify the disconnect, every single person has their own narrative, so even when two people see you at the same time, they have different interpretations of what just happened, what was just said.
The same goes for brands and organizations. No one has experienced your brand or your product the way you have. They don't know about the compromises and choices that went into it. They don't understand the competitive pressures or the mis-steps either.
Even the best quality mirror tells you very little. It doesn't make a lot of sense to focus on this sort of grooming if you want to understand what customers or friends are going to see. Far better to watch what they do.
(But yes, you do have a little green thing stuck in your teeth).
~Seth Godin
In many ways, though, this is futile, because we can never know how we look through other people's eyes.
No one else has lived your life, heard all of your jokes, experienced your disappointments, listened to the noise in your head. As a result, no one else sees you (and your actions) quite the way you do.
And, to magnify the disconnect, every single person has their own narrative, so even when two people see you at the same time, they have different interpretations of what just happened, what was just said.
The same goes for brands and organizations. No one has experienced your brand or your product the way you have. They don't know about the compromises and choices that went into it. They don't understand the competitive pressures or the mis-steps either.
Even the best quality mirror tells you very little. It doesn't make a lot of sense to focus on this sort of grooming if you want to understand what customers or friends are going to see. Far better to watch what they do.
(But yes, you do have a little green thing stuck in your teeth).
~Seth Godin
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
Marketing I
3.07 Vocab (Friday!!!!!)
3.07 Alpha
3.07 Scatter
3.07 Matching
Teon - Quizlet
Powell 3.06
Quiz - Pricing
Powell 3.06
Quiz - Pricing
Slideshow (19 slides) (Thursday)
3.06 Technology in Pricing WS [5-89] Thursday
3.06 Technology in Pricing WS Key [5-89] - Thursday
[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.
Given
a list of 10 grocery items that can be found in grocery stores,
convenience stores, warehouse clubs, etc., determine the price of each
product at the locations specified by your teacher. Discuss reasons for
the differences in prices at the various locations.
Walmart.com
Lowes Foods
Harris Teeter
Must “File” “Make a Copy” into your google drive….make sure you signed in!
Issues affecting price
Setting your Price - read the bolded words and understand a bit from them
Amazing!!!
http://www.witiger.com/marketing/pricingobjectives.htm
3.07 Channel Management - PPT - Thursday 4/14
3.07 Guided Notes - Thurs 4/14
[5-95] 3.07
a. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.
b. Explain how channel members add value.
c. Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).
d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).
e. Describe when a channel will be most effective.
f. Distinguish between horizontal and vertical conflict.
g. Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).
h. Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).
Discuss the relationship between the product being distributed and the pattern of distribution it uses.
[5-97] 3.07
a. Explain how customer service facilitates order processing.
b. Identify actions that customer service can take to facilitate order processing.
c. Describe the role of customer service in following up on orders.
[5-99] 3.07
a. Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.
b. Identify types of channel members/intermediaries/middlemen.
c. Explain the importance of middlemen in the channel of distribution.
d. Describe types of channels for consumer goods and services.
e. Describe types of channels for industrial goods and services.
[5-101] 3.07
a. Identify ways that the use of technology impacts the channel management function.
b. Explain specific applications of technology in channel management.
c. Discuss ways that the use of technology in channel management impacts relationships with channel members.
d. Explain ways that the use of technology in channel management facilitates global trade.
e. Describe benefits associated with the use of technology in channel management.
f. Explain barriers to the use of technology in channel management.
Direct Distribution + others
What is Channel Management anyway?
Distribution Channels
http://www.tutor2u.net/business/reference/distribution-channels
Distribution too
http://www.tutor2u.net/business/marketing/distribution_intermediaries.asp
SPORTS AND ENTERTAINMENT MARKETING I
Slideshow - Developing an effective pricing strategy for a troubled
economy
Price Skimming
Factors to consider when setting price
3.03D PPT Pricing Terms [5-92] Wednesday
- Define the following terms: floors, ceilings, and elasticity.
- Describe the importance of determining pricing floors and ceilings.
- Explain process for setting prices.
- Estimate demand for product.
- Implement process for setting prices.
Evaluating your product’s uniqueness
Researching product price elasticity
How to price an event
http://www.parexcellencemagazine.com/event-planning/how-to-price-a-ticket-to-your-event.htmlForbes - Highest Grossing tours 2015
http://www.forbes.com/sites/hughmcintyre/2016/01/12/these-were-the-highest-grossing-tours-of-2015/#70c153b1e0e5
Summer only numbers
https://seatgeek.com/tba/music/highest-grossing-tours-artists-of-summer-2015/
Stub hub
http://blogs.wsj.com/speakeasy/2015/12/08/the-top-10-concert-tours-of-2015-according-to-stubhub/
Tour De resistance
https://en.wikipedia.org/wiki/List_of_highest-grossing_concert_tours
3.04 Types of Ticketing Sales Programs
[5-94]
- Identify types of ticket-sales programs.
- Explain the need for a ticket-sales program.
- Discuss considerations in developing a ticket-sales program.
- Describe security issues associated with ticket-sales programs.
- Explain the use of technology to facilitate ticket-sales programs.
- Demonstrate procedures for developing a ticket-sales program
Successful ticketing = planning ahead
Ticket Sales Planning - NBA
http://www.slideshare.net/Shelly38/ticket-sales-planning
Participate in a small-group activity to brainstorm ideas of extra amenities that could be bundled with tickets for a school/local event. Compare the group’s ideas, and vote to select three ideas that could be recommended to the director of the event.
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