Monday, April 25, 2016 Interims and 6 weeks to go!!!!

Quotable 

Supply and demand

Just because you have a supply (a skill, an inventory, a location) that doesn't necessarily mean you are entitled to demand.
The market decides what it wants. You can do your best to influence that choice, but it's never (alas) based on what you happen to already have.
There's a reason that garage sale prices tend to be pretty low.
We could pretty self-involved on supply, forgetting that nothing works without demand.
 

~Seth Godin

                                                          
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

Build a Bear....brand extension...PSM...2 part pricing

Amazon DC - Cyber Monday video

https://www.youtube.com/watch?v=bfFsqbIn_3E

Amazon using tiny robots….to take over the world

https://www.youtube.com/watch?v=quWFjS3Ci7A

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

RFID Technology

http://www.logisticsit.com/absolutenm/articlefiles/90-0156%20RFID.pdf

Warehouse Management Systems

http://www.inventoryops.com/warehouse_management_systems.htm

ABC: An introduction to CRM

http://www.cio.com/article/40295

ABC: An introduction to ERP

http://www.cio.com/article/40323

3.08

Gray Markets

https://www.researchgate.net/publication/238725632_Branding_Between_the_Lines_Protecting_your_Brand_and_Managing_Gray_Markets

Clayton Antitrust Act

http://www.answers.com/Q/What_is_the_clayton_anti-trust_act&altQ=Clayton_antitrust_act&isLookUp=1#Q=clayton%20antitrust%20act

Robinson Patman Act

http://www.answers.com/Q/What_was_the_Robinson-Patman_act

Managing Marketing Channels and Wholesaling

http://hsb-lhs.wikispaces.com/file/view/Managing+Marketing+Channels+and+Wholesaling.pdf

Tying Agreements

http://www.aurorawdc.com/arj_cics_tying_arrangements.htm

Sherman Antitrust Act

http://www.linfo.org/sherman.html

Sherman Antitrust Act Video explanation

https://www.youtube.com/watch?v=_DSN0uUNLOw

Discuss Coercion with the class

Bargain sounds too good?  Stay Away!

3.09

Prepare to write business messages

www.calstatela.edu/faculty/pthomas/BUS305/Chapter567.ppt

Writing Skills

https://www.mindtools.com/CommSkll/WritingSkills.htm

Public Service Announcement!

http://www.nij.gov/topics/courts/restorative-justice/marketing-media/pages/psa.aspx 

 

 

4.01 Vocab Alpha

https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical 

                                                                                                                                                       

SPORTS AND ENTERTAINMENT MARKETING I

27 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.

https://mpra.ub.uni-muenchen.de/25807/1/Baseball_Chapter_Draft_2.4a.pdf

Dodge ball-date May 17^th

Coggins Gym

Teams and volunteers report at 6pm and we start playing at 6:30pm

Proceeds go to Out of the Garden.  This is sponsored by NHS and Beta Club.

 

Merchandise Powerpoint 

teamsportsmarketing.com/wp-content/uploads/2010/10/Ch-10.pptx

 

Changing the game - 40 slide ppt 

Read slides:

6 - 1st para

7 - Rising Player Costs

8 - Internationalism

18 - Charts

19 - Caption on left

20 - Motivations for Sponsorship

26 - Charts and reading

http://www.pwc.com/gx/en/hospitality-leisure/pdf/changing-the-game-outlook-for-the-global-sports-market-to-2015.pdf

3.06 Jabari Parker small project

Selecting the right entertainment and games

http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=

Special Fundraising Events (long but awesome)

https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events

Bingo Anyone?

http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser

ADA is big Brother

https://diversityandaccess.stanford.edu/disability-access/event-planning

USA Wrestling Event Organizing Guide

http://content.themat.com/eventfliers/EventOrganizing.pdf

Tips to Pre-Plan Merchadise for Big Events

http://www.eventmerchandising.com/