Quotable
2.06 Vocab Scatter +3, +2, +1
2.06 Matching Vocab Test - Yes, only 10
Consumer Reports - Warranties - http://www.consumerreports.org/cro/magazine/2013/05/the-word-on-warranty-protection/index.htm
Difference between a Guarantee/ Warranty
2.06 PPT - Slides 10-22
a. Define the following terms: warranty, express warranty, implied warranty, full warranty, limited warranty, and guarantee.
b. Identify the provisions of a full warranty.
c. Distinguish between warranties and guarantees.
d. Identify the characteristics of an effective guarantee.
e. Describe the purposes of warranties and guarantees.
f. Explain the benefits of warranties and guarantees.
g. Describe government regulation of warranties and guarantees.
Find and read a product warranty, and answer the following questions:
a. Is the warranty full or limited?
b. If a manufacturer defect is found, how is the purchaser protected?
c. What is the procedure for obtaining repairs?
d. What disclaimers are cited?
e. Does the warranty expire? If so, when?
Have students “claim” a product and research.
Once claimed, no other ind/group can have.
May intro conversation into PLC - Product Life Cycle
Concerning your phone, given we have already looked at specific product/company Warranties, why would one need additional coverage in the form of “phone replacement” through your cell service provider.
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Due Feb 26 (HW - 10) beginning of class
Marketing Dynamics - pps 588-594
p. 598 Think Critically - #4 “Imagine you are a salesperson…”
SPORTS AND ENTERTAINMENT MARKETING II
Gift/Swag
Bag examples - find examples of swag/gift bag. In fact, find two. One
$10000 + and the other one a bit smaller <$1000 if you can
Carolina Panther Stadium - naming rights - formerly known as Ericsson stadium - Bankrupt
https://en.wikipedia.org/wiki/Bank_of_America_Stadium#Naming1.12 Activity
Proof of Performance Sponsorship PPT
Proof Of Performance Example
Proof of Performance Package
- measures that can be used in developing proof-of-performance packages
Kids must understand the different types of measures to prove an event was worthy of sponsorship
1.13 bonus material
Continue to work on Research Paper (See blogspot)
Oral Report Rubric
Written Report Rubric
Due Feb 26th (project - 20pts) class
Milgrim Research Paper.
of the 5 main ideas he is known for, 3 have real life application in Marketing.
find those three, research, collect data, and write a brief research paper on those three.
Format should look like:
Title Page
Intro
Topic 1 - Tell me about it - read back through research Objective for details on what to look for
Topic 2 - ditto
Topic 3 - ditto
Conclusion - in closing, describe how these three
relate to marketing...you will need to use your noggin!
Works cited (use Son of Citation)
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