Quotable
Intuition
That's what people call successful decision making that happens without a narrative.
Intuition isn't guessing. It's sophisticated pattern matching, honed over time.
Don't dismiss intuition merely because it's difficult to understand. You can get better at it by practicing.
Intuition isn't guessing. It's sophisticated pattern matching, honed over time.
Don't dismiss intuition merely because it's difficult to understand. You can get better at it by practicing.
Students will create the following in Google Docs and share with murphyk2@gcsnc.com
- Name of Business (Click here to generate business name)
- Logo or symbol
- Brand promise
- Mission statement
- Vision statement
- Core values
- Advertising message incorporating the brand promise
2.07 Brand Promise PPT - Review All Slides
a. Define the terms touch points, brand, and brand promise.
b. Explain the importance of a company’s brand promise.
c. Describe factors impacting a company’s brand promise.
d. Demonstrate how to identify a company’s brand promise.
- Discuss types of company images.
- Describe factors that affect a company’s image.
- Explain the importance of reinforcing the company’s image.
- Describe ways that employees can reinforce the company’s image through their performance.
- Demonstrate how to determine ways to reinforce the company’s image through employee performance.
a. Identify sources of product information that provide information for use in selling.
b. Identify types of product information that can be useful in selling.
c. Cite occasions when product information can be used in sales presentations.
d. Describe guidelines to follow when acquiring product information.
e. Demonstrate procedures for acquiring product information for use in selling.
a. Define the following terms: feature, benefit, obvious benefits, unique benefits, hidden benefits, feature-benefit selling, and feature-benefit chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
2.07 Business Brands Assignment - Project - See Below
Project - Worth 20 points
Due Wednesday, March 2 The beginning of class
2.07 Business Brands MC w/Key -2.07 Questions
Begin studying 2.07/2.08 combo Vocab
https://quizlet.com/folders/21642937/flashcards
You
should be able to better articulate your own personal brand, and in
turn, understand that your brand has a deciding role as to the brands
you most frequent....see assignment below
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Other Resources to peruse during class:
Reusable...Coca Cola - PSM
Due Feb 26 (HW - 10) beginning of class
Marketing Dynamics - pps 588-594
p. 598 Think Critically - #4 “Imagine you are a salesperson…”
Due Mar 2, 2016 (Prj - 20 pts - beginning of class/-4 for each day late)
Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by popsicle pull)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
SPORTS AND ENTERTAINMENT MARKETING II
The following points need to be considered before searching for sponsors:
- The club must be clear about what product it has to offer a sponsor. If offering naming rights to a major event (for example a tournament) the sponsor must be sure of the club's ability to run that event efficiently. A poorly run event would reflect badly on the sponsor
- It is vital that an accurate assessment of income and expenditure is made and how sponsorship will help
- Identify funding requirements and the best form of fundraising. If it is sponsorship, what form might it take? For example, if you need money to extend the clubrooms then perhaps the best form of sponsorship could be the supply of building materials at cost price
- Establish the value of the sponsorship to a sponsor and be specific. How much publicity can the club offer a sponsor? To a company, positive publicity equals sales, which equals money. This process starts with how many members the club has and extends to the public and media interest in the activity to be sponsored. What other benefits are there?
- Identify potential sponsors
- Discuss whether more than one sponsor should be approached, and whether you want one sponsor or several smaller ones. If only one is selected, make them aware that they have been especially chosen and that an early indication of their interest would be appreciated
- Identify companies whose product or image may be well associated with your club
- Find out who to contact within an organisation. This is only a matter of a telephone call as the receptionist should know who deals with sponsorship or publicity
- Call the relevant person and ask for an appointment to present the sponsorship proposal. Some companies will ask that you send in the proposal before the interview so they can prepare questions.
- If you send in the proposal, keep a copy
- Remember that to obtain sponsorship it may be necessary to show that the club is making a financial input. Very rarely will a sponsor agree to fund the whole amount of the project/event
- Companies are not interested in sponsoring the actual administration of your club and generally will not pay wages. Rather they want to sponsor programs or events that can be used to reflect the image of the company, or help create a positive image for the company
https://drive.google.com/open?id=1dsC3z6H0m6h-62jKA-BRcmkM2JBNIDlHc-EyOjsdPrc
- Explain the goal of sport/event contract negotiations.
- Discuss ground rules for effective negotiations of sport/event contracts.
- Describe the impact of negotiation fear.
- Explain the importance of establishing priorities before negotiating.
- Identify factors to research prior to negotiating.
- Discuss measures that can be provided to support your position in sport/ event negotiations.
- Demonstrate procedures for negotiating sport/event sponsorship contracts
- How to Negotiate
- Things to Negotiate
- http://www.charityinfo.ca/articles/Top-10-things-to-consider-for-sponsorship-agreements
Shark Tank Video - Negotiation
https://www.youtube.com/watch?v=no86yZVXMjAWritten Report Rubric
Due Feb 26th (project - 20pts) class
Milgrim Research Paper.
of the 5 main ideas he is known for, 3 have real life application in Marketing.
find those three, research, collect data, and write a brief research paper on those three.
Format should look like:
Title Page
Intro
Topic 1 - Tell me about it - read back through research Objective for details on what to look for
Topic 2 - ditto
Topic 3 - ditto
Conclusion - in closing, describe how these three
relate to marketing...you will need to use your noggin!
Works cited (use Son of Citation)
Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by random)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
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