Quotable
a. Define
the following terms: feature, benefit, obvious benefits, unique
benefits, hidden benefits, feature-benefit selling, and feature-benefit
chart.
b. Identify sources of feature/benefit information.
c. Identify an example of an obvious or apparent benefit.
d. Identify an example of a unique or exclusive benefit.
e. Identify an example of a hidden benefit.
f. Describe how to prepare a feature-benefit chart for a product.
g. Prepare a feature-benefit chart for a product.
2.07 Business Brands Assignment - Project - See Below
Project - Worth 20 points
Due Wednesday, March 2 The beginning of class
Benefits of Product Knowledge
http://retail.about.com/od/marketingsalespromotion/qt/product_knowldg.htm
Scroll down to 60/20/20 Visual
Company Sales Process
http://www.isixsigma.com/tools-templates/process-mapping/avoid-four-most-common-mistakes-sales-process-mapping/
You
should be able to better articulate your own personal brand, and in
turn, understand that your brand has a deciding role as to the brands
you most frequent....see assignment below
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Other Resources to peruse during class:
Reusable...Coca Cola - PSM
Students will create the following in Google Docs and share with murphyk2@gcsnc.com
- Name of Business (Click here to generate business name)
- Logo or symbol
- Brand promise
- Mission statement
- Vision statement
- Core values
- Advertising message incorporating the brand promise
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Due Mar 2, 2016 (Prj - 20 pts - beginning of class/-4 for each day late)
Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by popsicle pull)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
SPORTS AND ENTERTAINMENT MARKETING II
- Discuss the need for a sponsorship agreement.
- Explain the purposes of sponsorship agreements.
- Describe the components of a sponsorship agreement.
- Demonstrate procedures for preparing a sponsorship agreement.
http://www.youtube.com/watch?v=PuFdeVbV-Gk
Due Mar 8. Beginning of class
Written Report Rubric
Due Feb 26th (project - 20pts) class
Milgrim Research Paper.
of the 5 main ideas he is known for, 3 have real life application in Marketing.
find those three, research, collect data, and write a brief research paper on those three.
Format should look like:
Title Page
Intro
Topic 1 - Tell me about it - read back through research Objective for details on what to look for
Topic 2 - ditto
Topic 3 - ditto
Conclusion - in closing, describe how these three
relate to marketing...you will need to use your noggin!
Works cited (use Son of Citation)
Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by random)
20-30 second elevator pitch - 8-10 sentences memorized
Answers the questions:
"Who are you?"
"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
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