Quotables
AP COMPUTER SCIENCE PRINCIPLES
U5L8-10 by Monday, March 18
U4L4 - Rapid Research - Data Innovations
U5L11-14 - Monday, March 25, 2019
Unit 3 test Tuesday, March 19, 2019
If you haven't completed the following, AP Practice, you will not received credit for it as a redo or make up assignment.
U3L7 AP Practice rationale
row 8, yes and no. Parameters are an abstraction, true, But look at the way they circled it in red....there are more present than described....looks like someone didn't know what they were doing.
H STRATEGIC MARKETING
What is the target marketing strategy utilized by the company?
What is the positioning strategy utilized by the company?
Give examples of how segmentation might be done via the Internet.
What variables would the company have to deal with?
How could this product be positioned differently?
Basic Definition - think Big Data
A marketing decision support system is a system used to collect and manage marketing information.
The Internet has had a major impact on the way marketing research is conducted.
Competitive intelligence is a collection of data that helps marketing managers to become more competitive and efficient.
- Characteristics of a marketing decision support system include:
- Interactive.
- Flexible.
- Discovery-oriented.
- Accessible.
- Marketing research is a critical component of a marketing decision support system. Managers use marketing research to:
- Improve the quality of decision-making.
- Trace problems.
- Focus on the importance of retaining customers.
- Understand the changing marketplace.
The Internet has had a major impact on the way marketing research is conducted.
- Advantages of Internet surveys
- How marketing researchers use the Internet
Competitive intelligence is a collection of data that helps marketing managers to become more competitive and efficient.
Did someone Say Internet Surveys?
Let's look at google Drive
- One of the key elements in a marketing decision support system is marketing research. This process helps to deliver information to marketing managers and decision-makers.
- The marketing research process has seven steps:
- Identify and formulate the problem/opportunity.
- Plan the research design and gather primary data.
- Specify the sampling procedures.
- Collect the data.
- Analyze the data.
- Prepare and present the report.
- Follow up.
Soda “Blind” Taste Test with the class
www.SRIC-bi.com
Look at the VALS survey....what is it getting at?
What are various ways to obtain respondents for online surveys?
Describe the ads and disads of online surveys
LO3 3.1 c
Let's define the marketing research project
H SPORTS AND ENTERTAINMENT MARKETING II
1.11 Manage Promotional Activities to maximize return on promotional investments
Categorize types of objectives for sponsoring sports/events.
Explain objectives for sponsoring sports/events.
Discuss the benefits associated with corporate sponsorship objectives.
Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
Describe considerations in setting sponsorship objectives.
Demonstrate procedures for setting sponsorship objectives
Explain objectives for sponsoring sports/events.
Discuss the benefits associated with corporate sponsorship objectives.
Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
Describe considerations in setting sponsorship objectives.
Demonstrate procedures for setting sponsorship objectives
AT&T Stadium App
Cowboy stadium tour - Sportscapes
Stadium naming rights and their $ figures
Students will:
Find the top sponsorships by property type
Carolina Panthers Sponsorships
Check out the Sponsor/cost/attendees/CPA - ROI
Venues/buildings
A look at non-profit
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