Tuesday, May 22, 2018

Tuesday, May 22, 2018 Poppi's bday....too bad you don't know who that is.

Quotable


"SmackDown": "Fox and the WWE have hammered out the framework of an expansive rights deal that will bring 'SmackDown Live' back to the broadcast airwaves after a nine-year stint on cable," writes Anthony Crupi in Ad Age. It's another sign of the bigger emphasis on sports at the "New Fox."

Another kind of smackdown: The National Advertising Division recommends that T-Mobile stop referring to itself as the "best unlimited network." As Ad Age's Slefto writes, NAD says T-Mobile "did not provide evidence that its network is superior in providing talk and text mobile services, or in providing high-speed data more reliably or to a greater coverage area."

Sidelined: The character Larry Culpepper, the badly dressed football fanatic in Dr Pepper commercials, is reportedly not returning this season. (To which someone tweeted, "our long national nightmare has ended.") Read more from Ad Age's E.J. Schultz.


MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever


                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Let's Talk about pricing - assignment released on Wednesday


LAP - 4.02 Ad-Quipping your business - Due Tuesday, May 22, 2018 - First 5 of class. Plan accordingly
Quiz 4A Marketing - PR:007, Promotion Lap 3: Ad-quipping Your Business


What are the 4 major pizza chains in this area?
What are their current sales promotions?

    Joes New Balance Outlet?
    Build a Bear Workshop?
    Harris Teeter/Food Lion/Lowes Foods?

Market Program Planning (5-7 min)

Sales Promotion

Look up various event press releases from Greensboro….preferably from the Coliseum….not so much from the robbery side

HW - Craft a press release for:
    1/ The senior picnic
    2/ Graduation
    3/ The last day of school

Make sure you include sufficient detail.
Do not do in class.  Points will be deducted if so.
Google docs.  Share with me.

WiseGeek - what is public relations?

Know this.com - public relations
15 slides worth
Short quiz to assess your readings on wednesday from this reading



What do they collect?
    PapaJohns/Pizza Hut/Dominos
    Victoria Secret
    Gamestop
Google

   


Why you need a customer Marketing Base (the two bullet points)

Skip down to Components of MArketing Information system

Begin with “Critical Role of Marketing Research”

Target market profile

1941 - 1944 spending patterns





                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING



The FLIP-Side of bartering

Negotiating in-kind Value and category exclusivity


Bartering your way to better business

Carolina Trade Exchange

Pros and Cons of a barter system

Look up bartering on Craigslist

What could we trade for as a class?
Special Event Liability Insurance
What type of Business Insurance do they offer?
Do you need event insurance?
Lots of Event Insurance
Insure a Picture Perfect Event
Wow!  That is a lot of definitions!


Do we need insurance for Dodgeball?Monday


Assessing your Risk - Plan for the unexpected

The worksheet



Hazard Risk and Assessment

Risk Management - Funny

The Expert


Select a sport or event of interest to you, and identify risk factors associated with it. Determine measures that you would take to minimize risk. Use a word-processing program or spreadsheet to develop a multi-column table. In the first column, identify the risks associated with the sport/event. In the second column, reference the measures that you have selected to minimize those risks. Discuss your assessment with your instructor.

Select a local sport or event that you can attend. Identify risk factors that you observe and measures that have been taken to minimize those risks. Write a synopsis of your findings, and recommend further risk-reduction measures that could be taken. Share your observations with the person responsible for the sport/event.






Select a sport or event of interest to you, and identify risk factors associated with it.

High School Basketball
HS Football
Tennis
Beyonce Concert
Olympics



France, Brazil hold anti-terror drills in Rio to prepare for Olympics

Munich
The Story of Munich
Complete Documentary - Munich
Remembering Waco
The Siege
Min 4:30 - the burning
The facts:
First Paragragh only
Risk Management and the Olympic Games
The Boston Marathon Bombing - changed the way we looked at ALL events here in the US.
Atlanta Olympics...1996
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