Monday, May 14, 2018 4 more weeks! You can do it!

Quotable

For the week

SNKRS app, yeah, I have it

Poppyseed muffins!  Yum!

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Continue Pricing Project

Vocab tomorrow!

4.02 Vocab on Friday

4.02 Vocab Alpha

https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical

3.07 LAP Chart Your Channel

     3.07 Chart Your Channels LAP (20) - Due Friday, May 11
     http://www.quia.com/quiz/5831322.html

LAP - Razzle Dazzle

      https://drive.google.com/open?id=1nK6saVYTiylzWa47wnWvO76dEy5iwjPVQc738XleS_8
4.01 Razzle Dazzle - LAP Quiz (20)
      http://www.quia.com/quiz/5857064.html

Know your options LAP 4.01 [5-111]

     https://drive.google.com/open?id=17Y_2Je--NKj-KL7DUxc7pMiYiyfBIZUvGCVzm9whZGE
    4.01 Know Your Options - Lap (20)
     http://www.quia.com/quiz/5860969.html

Spread the Word - LAP [5-113]

  4.01 LAP Spread the Word

Quiz 4A Marketing - PR:003, Promotion Lap 10: Spread the Word
     http://www.quia.com/quiz/5861130.html

4.01 Vocab - Next Tuesday

First Chart and Inexpensive Promotion Suggestions

     http://www.extension.iastate.edu/AgDM/wholefarm/html/c5-43.html

     Understand the Promotional Mix

     Quiz on Thursday on Promotion...this will be covered on the quiz

Click link and answer questions.  Make sure you know these!

     https://docs.google.com/forms/d/e/1FAIpQLSeC2qjSlntzPYGz5-nKkJgEplKzxRp7jLXVbB6tHJu4cqp1pQ/viewform?usp=pp_url

     Open note clearly.

Read through

     Promotion - Chap 15 Advertising and Selling

Promotion - Chap 16 Public Relations and Personal Selling

Malcolm Gladwell - Choices Ted Talk

https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce

[5-111]

a. Define the following terms: product promotion, primary product promotion, secondary product promotion, institutional promotion, public service, public relations, and patronage.

b. Identify types of product promotion.

c. Describe the uses of product promotion.

d. Identify types of institutional promotion.

e. Describe uses of institutional promotion.

f. Discuss the advantages of promotional activities.

g. Discuss the disadvantages of promotional activities.

[5-113]

a. Define the following terms: promotional mix, advertising, personal selling, publicity and sales promotion.

b. Identify the elements of the promotional mix.

c. Categorize examples of promotions according to the elements of the promotional mix.

d. Describe the importance of the promotional mix.

e. Identify factors affecting the promotional mix.

f. Describe how the product being sold affects the promotional mix.

g. Explain how the product's market affects the promotional mix.

h. Discuss how the distribution system affects the promotional mix.

i. Explain how the product's company affects the promotional mix.

[5-115]

a. Explain ethical issues associated with fear-based advertising.

b. Discuss sexism/stereotyping in advertising.

c. Explain ethical issues associated with promotion to children.

d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.

e. Explain the use of stealth marketing.

f. Discuss ethical issues associated with use of customer information obtained on the Internet.

g. Describe ways that businesses use socially responsible promotions.

[5-117]

a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.

b. Identify ways that the use of technology positively impacts the promotion function.

c. Discuss ways that the use of technology negatively impacts the promotion function.

d. Describe ways that businesses use the Internet as a promotional tool.

e. Describe how technology has enhanced opportunities to contact customers with promotional messages.

f. Discuss ways that technology has facilitated the use of sales promotions.

g. Explain specific applications of technology in promotion.

[5-119]

a. Explain the need for truthfulness in promotional messages and claims.

b. Discuss how the use of misleading or inaccurate statements in promotion is regulated.

c. Explain laws that protect customers from unwanted promotions.

d. Discuss laws that protect children from promotional messages.

e. Explain the regulation of telemarketing.  

f. Discuss the regulation of data privacy.

g. Describe actions that can be taken by the Federal Trade Commission to correct misleading advertising.

h. Discuss reasons for the regulation of products used in advertising.

i. Explain how the legality of products used in advertising can vary from country to country.

4.01 Social Ethical and Economic

What is Public Relations
http://www.wisegeek.com/what-is-public-relations.htm#

What is Institutional Advertising?
http://www.wisegeek.com/what-is-institutional-advertising.htm

Inform, Persuade, Remind
http://www.adweek.com/news/advertising-branding/doves-latest-mission-revamping-perceived-beauty-ideals-india-171135

Again
http://www.adweek.com/adfreak/french-show-their-support-style-lacostes-patriotic-ad-rio-2016-171142

Again
http://www.adweek.com/adfreak/speed-rapper-dying-phone-battery-shocks-passersby-his-fast-talking-171143

Promotion - Chap 15 Advertising and Selling
Promotion - Chap 16 Public Relations and Personal Selling

Top 4 promotional tactics (Promotional Mix)
http://ezinearticles.com/?Marketing-Mix---Top-4-Promotion-Mix-Tactics&id=1398510

The Promotional Mix….with Pictures
http://www.themarketingguywhodrivessales.com/crashcourse/promix.htm

How to Establish a promotional Mix
http://edwardlowe.org/how-to-establish-a-promotional-mix/

Rehash
http://www.extension.iastate.edu/AgDM/wholefarm/html/c5-43.html

Marketing Communications

http://www.marketingteacher.com/lesson-store/#marketing-communications

AMA Code of Ethics

http://www.helleniccomserve.com/marketingcodeofethics.html

Stealth Marketing - Unethical

http://arstechnica.com/gaming/2006/12/8413/

http://www.pnmresources.com/~/media/Files/P/PNM-Resources/corporate-governance/dtrt.pdf

Page 6...blue box

Aunt Jemima

http://gawker.com/397129/just-how-racist-was-aunt-jemima

Objective of Sales Promotion

http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion

Trends:  Customer Expectations

http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations

Trends - Electronic Delivery

http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery

Trends:  Tracking

http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking

Trends:  Internet Communication

http://www.knowthis.com/sales-promotion/sales-promotion-trends-internet-communication

Trends:  Clutter

http://www.knowthis.com/sales-promotion/sales-promotion-trends-clutter

http://www.dynamicwebpromotions.com/information/internetwebsites.html

First sentences of 1st section

Promotional Slogans

https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg

NAD/NARB/CARU/LARPs

http://aef.com/classroom-resources/case-histories/

Not just 6 lines, 65 characters

http://www.ahbbo.com/adsftc.html

FTC:  Kicking Donkey and taking names

https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices

Advertising and the Law - a year in review

http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

Ticket Sales Planning - NBA - Easy Read

http://www.slideshare.net/Shelly38/ticket-sales-planning

Sections II, III, IV only - all dealing with price discrimination

27 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.

https://mpra.ub.uni-muenchen.de/25807/1/Baseball_Chapter_Draft_2.4a.pdf

Pricing levels analysis

Olympic tickets website - Pyeong Chang 2018

https://marketing.wharton.upenn.edu/wp-content/uploads/2016/10/moe_the_role_of_price_tiers_in_advance_purchasing_of_event_tickets.pdf

Page 8

Page 10

Page 11

Page 12

Page 14

http://ozshy.x10host.com/refundscapacity10.pdf

Abstract + 1st and 2nd Paragraphs

https://flora.insead.edu/fichiersti_wp/inseadwp2010/2010-07.pdf

1/Introduction - 1st paragraph

Begins with “Over the last two decades, improved communication technologies, differences in input costs between

geographies, and geographical skill specialization have”

2/ Page 30-31 Fig 5

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0ahUKEwit-uuxuIXMAhWGHT4KHa_-BwAQFggkMAE&url=http%3A%2F%2Fbhsd228.schoolwires.net%2Fcms%2Flib6%2FIL01001099%2FCentricity%2FDomain%2F746%2FLesson%25209.2%2520-Ticket%2520Sales%2520Strategies.ppt&usg=AFQjCNHuYUubsDlkfeCbcDHKoxPRyOBuWA&sig2=iUMzGKL5Diw0WC28J0FSXg&cad=rja

Google - Season Ticket Strategies

https://www.google.com/search?q=season+ticket+strategies&ie=utf-8&oe=utf-8

Los Angeles Kings

http://www.forbes.com/sites/aliciajessop/2014/06/11/the-los-angeles-kings-shift-business-strategy-from-ticket-sales-to-fan-engagement/#48f6ed793b21

3.05 Powerpoint

3.05 PPT

3.01 – 3.05 Questions

3.01 – 3.05 Answers

1. Discuss techniques that can be used to cultivate group sales.
2. Identify incentives that can be used to cultivate group sales.
3. Explain the use of technology in cultivating group sales.
4. Demonstrate procedures for cultivating group sales

Group Productivity

http://www.ehow.com/how_6670970_improve-group-productivity.html

Intix - Schedule of events - just looking at what they are talking about in the industry

http://careercenter.intix.org/jobseekers/

Think Monster for jobs, but Box office and event based careers only.

Disney Cruise cuts commissions

http://www.travelmarketreport.com/articles/ASTA-Asks-Disney-To-Reconsider-Commission-Cut

9 ways to increase your group sales

http://www.travelmarketreport.com/articles/9-Practical-Steps-to-Increase-Your-Group-Sales

Determining Merch Opportunities

https://docs.google.com/document/d/169pzeEeTrD-jZzTA0dv79DEEI34UWdBSs70vwqdltsg/edit

Participate in a small-group activity to identify an upcoming school/local sport/event. Brainstorm to generate a listing of potential merchandising opportunities for the sport/event. Select the best ideas generated, and divide the selected ideas among the members. Each member should write a rationale for the merchandise selection and generate a list of three vendors who can provide the merchandise. Combine the group member’s findings, and submit them to the teacher for review.

Promotional Products for Events

http://www.leoisaac.com/evt/top093.htm

Merchandise Powerpoint

teamsportsmarketing.com/wp-content/uploads/2010/10/Ch-10.pptx

40 slide powerpoint

6 - 1st para

7 - Rising Player Costs

8 - Internationalism

18 - Charts

19 - Caption on left

20 - Motivations for Sponsorship

26 - Charts and reading

http://www.pwc.com/gx/en/hospitality-leisure/pdf/changing-the-game-outlook-for-the-global-sports-market-to-2015.pdf

Powerpoint

3.06 PPT

3.06 Guided Notes

3.05 Briefing – Determining Merchandise Opportunities

Selecting the right entertainment and games

http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=

Special Fundraising Events

https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events

Bingo Anyone?

http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser

ADA is big Brother

https://diversityandaccess.stanford.edu/disability-access/event-planning

USA Wrestling Event Organizing Guide

http://content.themat.com/eventfliers/EventOrganizing.pdf

Imagine that you are the assistant to the marketing director of an annual marathon that attracts runners from around the world. Create a master list of the goods and services for the event that you could provide the marketing director. Discuss your listing with a classmate.