Marketing I
Quiz on the 4p's and 7 function Thursday
Vocab on Friday
Self Read - The article gives a better explanation of MIM
http://tutor2u.net/business/marketing/research_uses.asp
What is Segmentation?
What are Marketing Strategies?
Since
Marketing occurs everywhere (1.01) and there are clear benefits to
marketing (1.01)...namely the functions of marketing (1.01), the
marketing strategies becomes the doing of the functions of marketing, in
essence, the roadmap to what we will do to a product/product line,
throughout the product Life Cycle (PLC).
Small groupings:
Soliciting item names (10) from students and guiding the students though the 4P’s of each product
Have students to select a product that they use frequently (toiletry items are good). Have them list suggestions for improvements to the product and the marketing mix. Have them explain how the improvements would increase satisfaction of the customer and the business. (from 1.04 Activities)
Furthering:
Marketing Dynamics:[pp. 183-184, 185, 193-202].
Marketing Dynamics Workbook
1.04 p149-150 What is a Product?
1.04 p187-188 What is Place?
1.04 p227-228 What is Price?
1.04 p231-232 Market Price – Discounts - Bonus
Pre-assessment to pricing discounts 3.06
1.04 p253-254 Promotion is Communication
Vocab to begin studying
Any Question on the following opportunities?
http://www.ncperkins.org/mod/page/view.php?id=38
www.dpi.state.nc.us/docs/ccp/transfer/dual-credit.pdf
www.dpi.state.nc.us/docs/superintendents/memos/2013/01/memo-dual-credit.pdf
HONORS STRATEGIC MARKETING
Let's review the test. Some of you may wish to get a form and get out of the class. It only gets harder.
Competitive advantage in State Parks?
(PS - take notes - it can only help you)
Tues - 1-17
Wed - 28 - 47
Thurs - finish
Chap 2 vocab Thursday
Study Here - Chap 2
For those who are trying to stay in my class, you may wish to study the practice test - Chap 2
The next Test will be....go look at the pacing guide
Any Question on the following opportunities?
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