Luck?
I don't know anything about luck. I've never banked on it and I'm
afraid of people who do. Luck to me is something else: Hard work - and
realizing what is opportunity and what isn't.
~Lucille Ball
But how much does it cost?
I know what the price tag says. But what does it cost?
Does it need dry cleaning? What does it eat? How long does the training take?
What happens when it breaks? Where will I store it? What's the productivity increase that justifies the ongoing expense?
How many staff hours does it take to support this new approach? How will it make me feel to tell other people that I own it? Do I need enhanced security or insurance? What happens to the operation when it goes down and needs to be replaced? What skills will I lose if I rely on this? Is it housebroken?
And, what's the cost to all of us to produce it and then dispose of it when it's done?
~ Seth Godin
Does it need dry cleaning? What does it eat? How long does the training take?
What happens when it breaks? Where will I store it? What's the productivity increase that justifies the ongoing expense?
How many staff hours does it take to support this new approach? How will it make me feel to tell other people that I own it? Do I need enhanced security or insurance? What happens to the operation when it goes down and needs to be replaced? What skills will I lose if I rely on this? Is it housebroken?
And, what's the cost to all of us to produce it and then dispose of it when it's done?
~ Seth Godin
Marketing I
Good luck.....here is 1.04 as well - This Friday
After about 3 studying....let's try our hand on 1.04 retake
Next Tuesday
EQ - What is the Need of Marketing Data?
PPT - Finish
a. Define the following terms: facts, estimates, predictions, relationships, and marketing information.
b. Identify types of information used in marketing decision-making.
c. Identify types of marketing information useful to marketers.
d. Describe ways that marketers use marketing information.
e. Explain the impact of marketing information on marketers.
Loyalty Cards
Class discussion - Last time you went shopping, what types of data did the store collect on you.
Project:
Mini Project using Movoto
- Understanding Data
- Data Collection
- Secondary Data
- Usage for data in making sound business decisions
HONORS STRATEGIC MARKETING
Homework due Friday - Chap 3
p101 - 102 or click here for case studies online...page 5/6
Entrepreneurial case - Rockstar Games
Answer the 10 questions page 6 of the online case study
1.01 study
1.01 vocab retake
and for those of you who need a Tom Brady Fix
Mon - 1-15
Tues - 16 - 33
Wed - 34 - 52
Thurs/Fri - finish
Read Chap 19 over the weekend. Space it out like you know what you are doing. Chap 3 Quiz on Tuesday.
Vocab on Thursday.
Do you guys want a test on Friday....Chap 1-3?
or wait one more week and have a huge 4 chapter's worth of material test?
or wait one more week and have a huge 4 chapter's worth of material test?
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