People do not know what they want, they only want what they know.
~Unknown
SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins
HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:
http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207
Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.
Continue Chap 3 - Slide 38. Let's talk McDonalds
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