Feb 2 - Functions of Marketing

#1
Match the left column with the right column Goal - Target Markets

Bass Pro Shop / Pregnant woman
Hollister / Fishing and water enthusiast
K and W cafeteria / Families with small children
A Pea in the Pod (maternity) / Sporting enthusiast
Toys R Us / Females who enjoy crafts
Dick’s Sporting Goods / Senior citizens
Michael’s / Teenagers and college students


#2
You should keep the marketing concept in mind while using the following scenarios to identify what product could solve the customer’s dilemma: (Goal - Product Development - The Marketing Concept)

· Mr. Jones’ desk is very disorganized with papers, pens, paper clips, and post-it notes. He wishes his desk could be more organized.
· Athletes become frustrated keeping their MP3 players and their sunglasses on their head at the same time.
· Mary enjoys shopping at her neighborhood grocery store, but with her broken leg, it is becoming more difficult carrying her groceries to her car.


#3
We better understand the underlying tenants of marketing now with the introduction of the vocabulary from 2.01. 2.02 stretches us farther by expanding our limited understanding of what each functions entails. Methodically we will pursue this objective to the end.

Please copy the words as we did yesterday and complete a wordle of the major concepts from this lesson. If you feel your wordle is the stuff, please show me and I will try to post it under a new section I am pondering on creating for Marketing. Make sure you save this under your "My Documents/Marketing"

#4
http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm
Why do people buy products (goods or services)? What do we need to do before deciding on a target market?

#5
Please go under my Document Manager to find today’s date. Take a look at Australia Target Market Snapshot. Since we are reading this (and looking at the pretty pictures as well) utilize the Who, What, When, Where, How questions for understanding what it is telling us. More importantly, what do you get out of it? Who would you target to come to your country?

Look now to the Target Market Profiles word.doc. We will do this together.

#6
Let’s break into Objective 2.02. Open up the Powerpoint and we shall begin.

#7
Quiz on Friday. Objective 2.01 material only. 5 questions.