"Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place".. a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had."
Howard Schultz
#1/ Interims
#2/ 2.03 Activity
42 year-old woman
Marathon runner
Prefers beverages without sugar
Grandparents with 10 grandchildren
North Carolina Mountains
Prefers adventurous vacations
NBA cheerleader
Newly married couple
Earns $100,000+ a year
Received a Masters Degree from UNC
Cayman Islands
Cold climate
Attends worship service every Sunday
Enjoys day trips
Prefers watching television
Frequently purchases products with warranties
Industrial or Consumer
Computer
Post-it notes
Palm pilot
Automobile
Toilet paper
Computer used by a teacher to keep her grades.
For a 16th birthday gift, Mary gets a computer.
A first-grader who loves to draw on post-it notes.
Smith High School provides their teachers with post-it notes.
Each Pfizer sales rep keeps their appointments in a palm pilot.
Alyssa bought a palm pilot to use to remember birthdays.
The Urks are expecting their second child so they need a minivan.
All employees of “Geeks on Wheels” are provided a company car.
Memorial Hospital purchases toilet paper for their hospital rooms.
Trey always buys Charmin at the grocery store for his house.
#3/ Superbowl Results
#4/ Superbowl videos
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