Wednesday, February 26, 2020

Wednesday, February 26, 2020 Time for a nap?!?!

QUOTABLE



mkt - Advantages of brands

mkt - Approaches to branding

What does ‘better’ mean? - Seth Godin


Football interest meeting
Thursday, March 5 3:30 in coach Doak’s room
                                                        
                                                            
AP COMPUTER SCIENCE PRINCIPLES
From U2L4:  Hexadecimal Numbers (optional) - Activity Guide (copy as MS WordGoogle Doc)

U3L2 - Human Machine - Algorithms - turn in

U2 Assessment on Thursday


      U3L4: Using Simple Commands
      U3L5: Creating Functions
      U3L6 - look over....it is more complicated than it appears.  



Blown to Bits:
http://www.bitsbook.com

                                                                                                                                                    
MARKETING MM51
1.06 IM 012 Learning Guide Practice Quiz  http://www.quia.com/quiz/7503496.html

1.05/1.06 Assessment on Friday - http://www.quia.com/quiz/7503525.html


2.01 - Explain the nature and scope of the product/service management function
A.  Define the following term: product/service management.
B.  Explain who is responsible for managing products/services.
C.  Describe the benefits of product/service managing.
D.  Describe the phases of product/service managing.
E.  Describe factors affecting product/service managing.
F.   Explain the role product/service management plays in marketing

Read:
     The product/service management function
     Products and services
     Managing products and services
     Factor it in
     Importance of product/service management
     Role of product/service management in marketing
     Whose job is it anyway?
     Summary (A)-6

Do:
     2.01 PM 017 Total Recall(A) 5OE – Rapping up Products - http://www.quia.com/quiz/7503578.html

Read:
   What’s going on?
   Developing new products
    Monitoring existing products
    Eliminating weak products
   Summary (B)-6

Do:
   2.01 PM 017 Total Recall(B) 5OE – Rapping up Products http://www.quia.com/quiz/7503592.html

On Quia
     2.01 PM 017 Ind Activity 1: PSM - http://www.quia.com/quiz/7503641.html

    2.01 PM 017 The Gray Zone: New Idea Pitch - http://www.quia.com/quiz/7503657.html

Product Service Management

Entrepreneurship – Product and service development

Activities within product management

A coffee company is designing its new packaging, and it is debating whether to use recyclable materials. The materials are more expensive and difficult to design. However, they are environmentally friendly and could improve the company’s image. Does the coffee company have an ethical responsibility to use recyclable materials? Or should it focus instead on saving costs? (Ethical Principles Involved: Integrity, Trust)

2.01 B 
EQ - A brand by any other name…does it smell as sweet?
Read:
     What is a product brand?
     Brands, brands, and more brands
     What makes a brand name good?
     Why brand?
     Summary (A)-7

Do:
     2.01 PM 006 Total Recall(A) 6OE – Brand Brand Brand World  - http://www.quia.com/quiz/7503944.html

Read:
   To Brand or Not to Brand
   The Birth of a Brand
   Branding Strategies: Where Companies Go Next
   Summary (B)-7

Do:
   2.01 PM 006 Total Recall(B) 3OE – Brand Brand Brand World - http://www.quia.com/quiz/7503947.html


On Quia - 2.01 PM 006 Ind Activity 2: Drug Brand Names (article link is in the description)

Verbal - 2.01 PM 006 The Gray Zone: Small Brands - http://www.quia.com/quiz/7503962.html

2.01 PM 017 Learning Guide Practice Quiz 26Q - http://www.quia.com/quiz/7503878.html

2.01 PM 017 Posttest - http://www.quia.com/quiz/7503936.html

Company names: How to find a good new business or startup name


Building your brand—Brand insistence

Brand Loyalty

Types of Brand extension
  http://www.studymarketing.org/articles/Brand_Management/Types_of_Brand_Extension.html


Group Activity 1


2.01 PM 006 Learning Guide Practice Quiz 18Q - http://www.quia.com/quiz/7503996.html

2.01 PM 006 Posttest 20Q - http://www.quia.com/quiz/7504065.html

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