Thursday, November 7, 2019

Thursday, November 7, 2019 Water Bottle is empty....best to refill while we can

                                                        
                                                            
AP COMPUTER SCIENCE PRINCIPLES
U4L9 - Finish
Look at U4L10
Preview Explore PT

Begin U5L1/U5L2

Express Course 21-27 due Friday Nov 15

HW - Due Nov 7



                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II


2.06
2.06A-B ppt - Wednesday
2.06 ppt c - Thursday
Define the term “ambush marketing.”
Identify reasons that businesses use ambush marketing.
Discuss ways that ambush marketing can be effectively used as a marketing strategy.
Explain the impact of ambush marketing on sponsorships.
Demonstrate procedures for identifying ambush strategies to use at events.

Define the term “viral marketing.”
Explain the importance of viral marketing.
Describe principles of viral marketing.
Discuss viral marketing strategies.
Demonstrate procedures for developing viral marketing strategies


WSJ - Ambush Marketing


Ambush Marketing - people arrested and fined

Forced to watch a game in their underwear

Look up Ambush Marketing/Guerrilla Marketing Examples

2.06 Minor League Marketing Report - Read the executive summary.

Quiz on 2.04-2.05 and Executive Summary tomorrow

Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.


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