Quotables
GAP PROGRAM Sign UP!!
Mkt - Check calendar for assignments and events
MARKETING
Do:
Find time!!!!! You can redo the test Before/After school or during lunch! I am here by 8am and will stay later on Tuesday!
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Powerpoint
What does it take to develop a new product line
a. Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning.
b. Identify ways in which product lines can be organized.
c. Describe product mix dimensions.
d. Identify reasons that a business would offer a narrow product mix.
e. Identify reasons that a business would offer a broad product mix.
f. Identify reasons that a business would offer a deep product mix.
g. Identify reasons that a business would offer a shallow product mix.
h. Explain the importance of a business’s product mix.
i. Describe advantages of expansion product-mix strategies.
j. Describe disadvantages of expansion product-mix strategies.
k. Describe advantages of contraction product-mix strategies.
l. Describe disadvantages of contraction product-mix strategies.
m. Describe advantages of alteration product-mix strategies.
n. Describe disadvantages of alteration product-mix strategies.
o. Describe advantages of trading up product-mix strategies.
p. Describe disadvantages of trading up product-mix strategies.
q. Describe advantages of trading down product-mix strategies.
r. Describe disadvantages of trading down product-mix strategies.
s. Describe advantages of positioning product-mix strategies.
t. Describe disadvantages of positioning product-mix strategies.
3.03 Guided Notes (just like before...+2 on a test if you do)
Group project - divide into 10 groups
Think about a product manufacturer that you are familiar with. Name some of the company’s product lines. Would you describe these product lines as deep? Narrow? Shallow? Wide? (Count the number and report back)
Sony Hershey Co.
Johnson & Johnson
Proctor & Gamble
Apple
Campbell’s
Coke
Yum! Brands
Walt Disney Company
Microsoft
Product Mix - a science
- M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
- M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
- M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.
Repositioning
Only these sections:
Repositioning the competition
Power of a Name
Line Extension Trap
When Line Extensions can work
3.03 LAP Mix & Match (due by This Friday)
3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html
3.04 Vocab (Next Wednesday)
Jeopardy Game - Product Mix
LAP Mix & Match
3.03 LAP Mix And Match Post Test
AP COMPUTER SCIENCE PRINCIPLES
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