Marketing: Friday, December 7, 2018 https://www.youtube.com/watch?v=zBeitYNz95c

Quotables

Cars (pics) being discontinued - thing Contraction

GAP PROGRAM Sign UP!!

Extra Credit for GAP open house attendance

Mkt - Check calendar for assignments and events

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

MARKETING

Practice Tests and other helpful links

Do:

Pricing Project

Find time!!!!! You can redo the test Before/After school or during lunch! I am here by 8am and will stay later on Tuesday!

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Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

Group project - divide into 10 groups

Think about a product manufacturer that you are familiar with. Name some of the company’s product lines. Would you describe these product lines as deep? Narrow? Shallow? Wide? (Count the number and report back)

Sony
Hershey Co.
Johnson & Johnson
Proctor & Gamble
Apple
Campbell’s
Coke
Yum! Brands
Walt Disney Company
Microsoft

Product Mix - a science

http://ezinearticles.com/?Analyze-the-Product-Mix-Just-Like-a-Bowl-of-Nuts&id=197887

M&M'S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.

M&M'S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.

M&M'S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red

Chevy cars sold by model

Repositioning

https://business.nmsu.edu/~mhyman/M454_Articles/Ries_&_Trout_Product_Positioning.htm

Only these sections:

Repositioning the competition

Power of a Name

Line Extension Trap

When Line Extensions can work

3.03 LAP Mix & Match (due by This Friday)

https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html

3.04 Vocab (Next Wednesday)

https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical

Jeopardy Game - Product Mix

http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU

LAP Mix & Match

https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

3.03 LAP Mix And Match Post Test

https://drive.google.com/open?id=1M0e1HzwgGCQJi6JUw--7nUtTQPfi_WKEhfhz7HTODDE

http://matchthememory.com/mktgmixgame

3.04

EQ Why do WE buy what we buy?

Powerpoint

3.04 Brand Personalities - PPT

3.04 Brand Personality Guided Notes

3.04 Forms of Branding - PPT

3.04 Forms of Branding - PPT Quiz

3.04 LAP It's a Brand, Brand, Brand World

3.04 Logo Origins

3.04 Positioning your product in the market

3.04 Product Branding - PPT

3.04 What is your Brand - Project

3.04 Bellringer

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market? (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage

3.04 LAP It's a Brand, Brand, Brand World (Dec 14)

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html