Quotables
High value
… is not the same as low price.
The price is obvious. It can be seen from a mile away. But value is more subtle. It often needs to be experienced to be understood.
The price is the same for every person who buys that item at retail. The value is different for everyone.
Low price is the last refuge for marketers who don’t have the patience or guts to demonstrate value for those that need it.
- Seth Godin
segmentation
The National Hockey League's Philadelphia Flyers has a "sinister, googly-eyed new mascot," a massive furry creature named Gritty
"Because the NHL faces the same uphill battle to recruit younger fans that has vexed nearly all of the major sports leagues -- in 2016, the median age of the NHL viewer was 49 years old, a good seven years north of the NBA if still eight years shy of the MLB -- unleashing the likes of Gritty onto an unsuspecting world is a smart play by the Flyers."
segmentation
The National Hockey League's Philadelphia Flyers has a "sinister, googly-eyed new mascot," a massive furry creature named Gritty
"Because the NHL faces the same uphill battle to recruit younger fans that has vexed nearly all of the major sports leagues -- in 2016, the median age of the NHL viewer was 49 years old, a good seven years north of the NBA if still eight years shy of the MLB -- unleashing the likes of Gritty onto an unsuspecting world is a smart play by the Flyers."
MARKETING
Explore the other car sales in the
US and Foreign markets
Let's go over the test....10 min. Open and read your responses...ask if questions.
Let's go over the test....10 min. Open and read your responses...ask if questions.
-----------------
2.01 Selling
EQ Have you ever purchased anything? Did the salesperson assist you in your purchasing decision?
Have you ever had bad service? Was the bad experience related to a salesperson? Briefly explain your negative experience.
Vocab 2.01 - Sept 28
2.01 Selling PPT
2.01 Nature and Scope of Selling [5-21]
a. Define the term selling.
b. Identify individuals, groups, or agencies that sell.
c. Explain reasons that customers buy goods and services.
d. Identify types of items that are sold.
e. Explain where selling occurs.
f. Describe how products are sold.
g. Describe the role of selling in a market economy.
h. Explain personal characteristics of salespeople that are essential to selling.
2.01 Role of Customer Service in Selling [5-23]
a. Distinguish between customer service as a process and customer service as a function.
b. Describe how businesses can use customer service to beat their competition.
c. Discuss factors that influence customer expectations of customer service.
d. Explain how customer service facilitates sales relationships.
e. Identify pre-sales opportunities for providing customer service that can facilitate sales relationships.
f. Identify post-sales opportunities when customer service can be provided to facilitate sales relationships.
g. Discuss actions a salesperson can take to make the most of her/his customer service activities.
2.01 LAP - Go Beyond the Sale - Due Monday
2.01 Go Beyond The Sale - LAP - 4 open ended questions
http://www.quia.com/quiz/6192674.html
2.01 Go Beyond The Sale - LAP - 4 open ended questions
http://www.quia.com/quiz/6192674.html
2.01 LAP - Sell away - Due Monday - unlimited Attempts
2.01 - Sell Away - LAP - 20 Qhttp://www.quia.com/quiz/6192656.html
2.02 Adapting Communication
Powerpoint (Review):
2.02 [5-25]
a. Identify beliefs held by employees who have a customer-service mindset.
b. Describe the importance of exhibiting a customer-service mindset.
c. Identify occasions when marketing employees can exhibit a customer-service mindset.
d. Describe guidelines for exhibiting a customer-service mindset.
e. Demonstrate a customer-service mindset.
2.02 [5-27]
a. Define the term service orientation.
b. Explain the relationship between communication and service.
c. Identify ways in which employees in business and marketing can demonstrate a service orientation.
d. Demonstrate procedures for reinforcing a service orientation through communication.
2.02 [5-29]
a. Discuss the purpose of adapting communication to a client’s cultural or social community.
b. Explain the importance of context in communication.
c. Discuss reasons for adapting communication to the cultural or social differences among clients.
d. Explain skills associated with adapting communication (e.g., empathy, risk taking, problem solving, etc.).
e. Describe ways to adapt communication to the cultural or social environment of clients.
f. Demonstrate how to adapt communication to the cultural or social differences among clients.
2.02 [5-31]
a. Explain the nature of customer inquiries.
b. Identify the types of customer inquiries.
c. Discuss the importance of possessing knowledge of the company (e.g., policies, history, capabilities, etc.).
d. Discuss the importance of possessing adequate product knowledge.
e. Describe guidelines for handling customer inquiries.
f. Demonstrate use of proper procedure for solving a customer inquiry in a marketing situation.
2.03 Vocab
AP COMPUTER SCIENCE PRINCIPLES
Note the reopening of the Unit 1, Chapter 1 assessment - best you look over in your spare time.
Ask me - will only open for 24 hours at a time
Check out the calendar for the Unit 1, chapter 2 assessment coming up Tuesday, Sept 25.
https://studio.code.org/s/express-2018
Ask me - will only open for 24 hours at a time
Check out the calendar for the Unit 1, chapter 2 assessment coming up Tuesday, Sept 25.
https://studio.code.org/s/express-2018
-----------------------------
2.4 Encoding Color Images
Objectives
Students will be able to:
Use the Pixelation Tool to encode small color images with varying bits-per-pixel settings.
Explain the color encoding scheme for digital images.
Use the Pixelation Tool to encode an image of the student’s design.
Explain the benefits of using hexadecimal numbers for representing long streams of bits.
Vocabulary
Hexadecimal - A base-16 number system that uses sixteen distinct symbols 0-9 and A-F to represent numbers from 0 to 15.
Pixel - short for "picture element", the fundamental unit of a digital image, typically a tiny square or dot that contains a single point of color of a larger image.
RGB - the RGB color model uses varying intensities of (R)ed, (G)reen, and (B)lue light are added together in to reproduce a broad array of colors.
Activity 2 (30-40 mins)
MISCONCEPTION ALERT
It is important to note that hexadecimal numbers are used to aid humans in reading longer strings of bits, but they in no way change the underlying data being represented. Instead, they allow us to read 4 bits at a time rather than 1, and so allow us to more easily parse binary information. Hexadecimal representation is NOT a form of compression, since the underlying binary representation is not changing at all. Rather it is a more convenient way of representing that binary information when humans need to read and interact with it.You may wish to separately address this topic as a class. Students can practice with the Hexadecimal Odometer and can complete this Hexadecimal Numbers (optional) - Activity Guide if you deem more practice necessary.
Personal Favicon Project
Directions:
Create a personal 16x16 favicon and encode it using the Pixelation Widget on the final level of
this lesson in Code Studio.
The image you make should represent your personality in some distinctive way. You will be
using this favicon in future lessons and web sites that you make, so be creative and
thoughtful.
After you have finished your favicon, share it with others in the class by sending them the bits
with the Internet Simulator Widget!
Requirements
The icon must be 16x16 pixels.
You must use the Pixelation Widget to encode the bits of color information.
The image must be encoded with at least 12 bits per pixel.
Things to think about
A simple design with a few basic colors is probably the best solution. How could you use more colors?
Plan ahead: Sketch your design before starting to encode the bits. You might want to use a tool to help you draw small images. Suggestions:
Favicon Maker: http://www.favicon.cc/
Make Pixel Art: http://makepixelart.com/free/
Wrap-up
Submit Favicon
You should ask students to submit a .png version of their favicon, blown up to a larger size.
And ask them to send you the bits that made up the image.
Gallery Walk
Assessment
Code.org Reflections
Extended Learning
----------------------
1
(HW - Due Saturday by noon - see calendar)
If you had to send your favicon using the sending bits widget, it would probably take a long time. Could
you compress your image? How? Describe in broad strokes the kinds of things you could do.
Information in Images), then answer the following questions:
Besides hiding information sent to others, what other uses can steganography have for
everyday users? For example, what uses would steganography have for an American
businessman in China?
----------------------
2.5 Lossy v Lossless Compression
Objectives
Students will be able to:
Explain the difference between lossy and lossless compression.
Explain the relative benefits or drawbacks of different file formats, particularly in terms of how they compress information.
Identify reliable sources of information when doing research
Explain the difference between open source and licensed software.
Vocabulary
Lossless Compression - a data compression algorithm that allows the original data to be perfectly reconstructed from the compressed data.
Lossy Compression - (or irreversible compression) a data compression method that uses inexact approximations, discarding some data to represent the content. Most commonly seen in image formats like .jpg.
Agenda
- Getting Started (15 mins)
- Quick Discovery: Lossy Text Compression
minutes, discuss with your partner what's happening, and then answer the following questions.
Should this “count” as text compression? Why or why not?
What do you think the word “lossy” refers to?
- Lossless vs. Lossy Compression
This is an example of compression since the total number of bits needed to represent the
message is reduced. As we've seen, though, it's different than the compression we saw with
the text compression widget.
The text compression widget uses "lossless" compression. This means that it is possible to
reverse the compression and recover the original information (message) in its entirety. This is
what the dictionary was for.
The text compression we just saw is "lossy" compression. This means that it isn't possible to
perfectly reverse the compression and recover the original (message). Some of it is lost
forever. If you saw the word “fd” it could be “food”, “feed”, “feud”, or “fad”. You might be able
to guess what it was supposed to be, but there’s no algorithm that will always give you the
original message.
Lossless Compression: a data compression algorithm that allows the original data to
be perfectly reconstructed from the compressed data.
Lossy Compression: (or irreversible compression) a data compression method that
uses inexact approximations, discarding some data to represent the content. Most
commonly seen in image formats like .jpg.
Prompt: Have students briefly discuss the prompt below with a neighbor.
When you use lossy compression you lose the ability to decompress your information and get back a
perfect copy. Even so, people use lossy compression all the time. Can you think of reasons or
situations where someone would still use lossy compression?
Discuss: Have pairs briefly discuss with one another. Circulate and listen to ideas as they're discussed. Then
have a couple groups share with the whole room.
Transition: We’ve been looking at image file formats. And we’ve also seen text compression. Both of those
attempted to render perfectly every piece of information.
Both the image file format and the text compression scheme we used were lossless. Lossy compression
schemes usually take advantage of the fact that a human is supposed to interpret the data at the other end,
and human brains are good at filling the gaps when information is missing.
- Activity (40 mins)
JPG: Ask all groups to research the answers to the first column in the activity guide together. In particular remind them to keep track of their sources of information.
JPG is lossy compression. Many images on the web are converted to JPG. Odds are if
you've seen a grainy or pixelated image on the Internet, it's a JPG.
Lossy compression like this results in a lower quality image with fewer details, but as
humans we can still tell what's in the picture. Especially in instances where you don't
need a high quality image and bandwidth is limited JPG makes a lot of sense.
This is a free and open format, but even so there have been disputes about its
ownership.
Prompt: Let's think for a minute about how you are doing your research. What kinds of
sources are you finding? How are you actually reading these sources?
Discuss: Have students briefly share their thoughts at their tables before discussing as a
class. Use the discussion to lead into to the comments below.
MP3 and PNG: Have pairs fill in the MP3 and PNG columns of the table.
- Wrap-up (5 mins)
Prompt: Lossy compression seems to be "worse" than lossless compression but obviously both are
being used all the time. Write down three reasons or situations where someone would be willing to
use lossy compression even though it means some loss of quality.
Discuss: Students should silently list their responses, then share with a neighbor, then finally
discuss with the entire class. Have multiple pairs or tables share their responses.
Remarks
Today we accomplished a lot. We explored the difference between lossy and lossless
compression, we practiced reading and researching a CS topic, and we learned a little bit
about the complicated world of file formats! Next time we'll close out this unit by digging a little
deeper on all of these topics.
1
No comments:
Post a Comment