Wednesday, January 10, 2018

Wednesday, January 10, 2018 A night of wonder...if it was dark and evening....let's settle for a great day!

Quotable


State exams will be (still ending at 1:05):
1/17       Block 1
1/18       Block 2
1/19       Block 3
1/22       Block 4
1/23       Make ups

Teacher made exams will be:
Blocks 1 and 3 will be Friday, January 12th
Blocks 2 and 4 will be Tuesday, January 16th

#everafter

Honey baked ham

Ikea Pee Ad

SEMII - PSM - Pac-man

SEM II - Trademark infringement

The Ikea Effect

Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING

Due Thursday, Jan 11, 2018 beginning of class
HW - Craft a press release for:
     1/  The senior picnic
     2/ Graduation
     3/  The last day of school

Make sure you include sufficient detail....think hard about the requisite amount of detail required
Do not do in class.  Points will be deducted if so.
Google docs.  Share with me.

Online focus Groups


4.08 - Tech in MIM
Prepare a list of ways that your company can use the Internet to assist with the marketing-information management function. Share the list with a classmate.

On Google/Bing look up
“online focus groups for students”

And see the results

4.09 Describe the regulation of marketing-information management

Online reasearch guidelines:

CASRO codes of conduct

Implementing the Children’s Online Privacy Protection Act

Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches



Continue 4.10 instructional material

Poorly defined objectives

Slideshow - Marketing Research

Research objectives….phones number v other numbers

4.12

Qualitative Data Collection techniques

23 advantages of Online Surveys

In addition to the studying, I want you to find an example of great marketing...on Kickstarter. [https://www.kickstarter.com/]
You must find 3 kickstarters you would be willing to support (no, you will not be giving them money), each from the different genres of projects.

The genres are:


Google docs - shared with me/downloaded and attached to murphyk2@gcsnc.com
Include the name and hyperlink of all three
One must be local (NC at the very least)
3 different genres
Make sure one has a really cool intro video



4.10 LAP Seek and Find Not in Class...Next Tuesday Due Date
4.10 Seek and Find - LAP (20)
http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem Not in class...Next Tuesday Due Date
4.10 What's the Problem? - LAP (20)
http://www.quia.com/quiz/5895842.html

LAP Get the Facts Straight      Due Friday...again, not in class...1/2 credit if so.
4.2 Get the Facts Straight - LAP (20)
http://www.quia.com/quiz/5886389.html

Study Guides:
1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html
1.05 Data Do It - LAP Quiz (20)
http://www.quia.com/quiz/6178003.html
2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html
2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html
3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

Marketing Final Exam Review 185 q worth
http://www.quia.com/quiz/5857075.html
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unit 3.00 Mkt I 
http://www.quia.com/quiz/5855346.html
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Greensboro Grasshoppers - Party Deck
http://www.milb.com/content/page.jsp?ymd=20100401&content_id=9048018&sid=t477&vkey=team2

Picnic?
http://www.milb.com/content/page.jsp?ymd=20100314&content_id=8792060&sid=t477&vkey=team2

Suites
http://www.milb.com/content/page.jsp?ymd=20100401&content_id=9048040&sid=t477&vkey=team2

Birthday Party!
http://www.milb.com/content/page.jsp?ymd=20150218&content_id=9048158&sid=t477&vkey=team2



Marketing Intelligence

Canadian tourism...yes, there is a thing...this is how to measure it and why

Small Business Administration

MIS - Marketing information systems

Sister Slideshow

4.02

Economic Impact Calculator

National Findings

Economic impact of Sports Stadiums, Teams and  events

Brazil World Cup Financial Impact


Why the Economic Impact of Super Bowls is So Controversial


Will the LA Rams new Inglewood stadium be an economic bust or boon?

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

Ticketing - Move to Mobile Marketing - Atlanta Braves
Pdf of the same




You need to write a brief one page paper of the economic impact of sport.  State and defend a position of whether it is a good thing or not….does the end justify the means…High Point Baseball stadium as the focus but citing other instances of venue building and economic impact (or lack thereof)

Defend with at least 2 different points taken from the papers provided.
Parenthetical citation please.  and yes, a biblio.
Finish by Tuesday to turn in..submitted electronically



Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII
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