Thursday, January 11, 2018

Thursday, Jan 11, 2018 Let's learn more about ourselves today!

Quotable


State exams will be (still ending at 1:05):
1/17       Block 1
1/18       Block 2
1/19       Block 3
1/22       Block 4
1/23       Make ups

Teacher made exams will be:

Friday, January 12th
1st Block:  8:40am -10:25am
2nd Block :  10:30am – 11:45am
3rd & 4th Blocks:  Regular schedule

Tuesday, January 16th
1st Block: 8:40am – 9:55am
2nd Block:  10:00am – 11:45am
3rd Block:  11:50am – 1:45pm
Lunches
1st: 11:45-12:10
2nd: 12:15-12:40
3rd: 12:45-1:10
4th: 1:15-1:40

4th Block:  1:45 – 3:35







Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
                                                            
MARKETING

Turn in your Press Release


In addition to the studying, I want you to find an example of great marketing...on Kickstarter. [https://www.kickstarter.com/]
You must find 3 kickstarters you would be willing to support (no, you will not be giving them money), each from the different genres of projects.

The genres are:
Art
Comics
Crafts
Dance
Design
Fashion
Film & Video
Food
Games
Journalism
Music
Photography
Publishing
Technology
Theater

Google docs - shared with me/downloaded and attached to murphyk2@gcsnc.com
Include the name and hyperlink of all three
One must be local (NC at the very least)
3 different genres
Make sure one has a really cool intro video



Survey Designs


Guidelines for writing effective questions

Writing Effective Employee Survey Questions

Participant Observation as a Data Collection Method

Questionnaire Design

Qualitative Research Guidelines

Key Survey Elements


Did we answer all of the topics?
a. Explain why data-collection instruments must be carefully designed and administered.
b. Discuss challenges in developing effective data-collection instruments (e.g., cultural differences between researcher and source, resources required for the study, intangible nature of some types of information, difficulty accessing some sources of information).
c. Explain elements of surveys (i.e., a statement to respondents about how information will be used and why it is valuable; clear instructions, including for any skip patterns; appealing format; logical sequence of questions; consideration of how answers to previous items might affect later items).
d. Describe qualities of a good survey item (e.g., clear questions, single focus for each question, neutral questions, balanced questions, appropriate language for the intended respondent, appropriately broad or narrow in scope).
e. Explain how to ensure the quality of observations.
f. Discuss considerations for collecting data online.
g. Describe considerations in using a pre-existing data collection instrument.


4.10 LAP Seek and Find Not in Class...Next Tuesday Due Date
4.10 Seek and Find - LAP (20)
http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem Not in class...Next Tuesday Due Date
4.10 What's the Problem? - LAP (20)
http://www.quia.com/quiz/5895842.html

LAP Get the Facts Straight      DueTuesday...again, not in class...1/2 credit if so.
4.2 Get the Facts Straight - LAP (20)
http://www.quia.com/quiz/5886389.html

Study Guides:
1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

1.05 Data Do It - LAP Quiz (20)
http://www.quia.com/quiz/6178003.html
2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html
2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html


2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html
3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html

3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

Marketing Final Exam Review 185 q worth
http://www.quia.com/quiz/5857075.html
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unit 3.00 Mkt I 
http://www.quia.com/quiz/5855346.html
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

MIS - Marketing information systems

Sister Slideshow

4.02

Economic Impact Calculator

National Findings

Economic impact of Sports Stadiums, Teams and  events

Brazil World Cup Financial Impact


Why the Economic Impact of Super Bowls is So Controversial



Will the LA Rams new Inglewood stadium be an economic bust or boon?

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

Ticketing - Move to Mobile Marketing - Atlanta Braves
Pdf of the same




You need to write a brief one page paper of the economic impact of sport.  State and defend a position of whether it is a good thing or not….does the end justify the means…High Point Baseball stadium as the focus but citing other instances of venue building and economic impact (or lack thereof)

Defend with at least 2 different points taken from the papers provided.
Parenthetical citation please.  and yes, a biblio.
Finish by Tuesday to turn in..submitted electronically



Duke University Check List

Prepare for your event

SJU Physical/checklist

Langley Tourism - Page 8

Select an event/sport to be hosted by your school. Create a checklist of factors to evaluate to determine the “product’s” readiness. Discuss your findings with the sport/event director prior to the sport/event. Write a summary of your findings and discussion. Submit the summary to your instructor.
[Dodgeball]


Find a college checklist/make a college checklist - senior year
HW - Due Thursday in class - no late assignments on this one.


Who is your favorite customer?
Baseball?
Soccer?
Lacrosse?
Whichwich?
Mcdonalds?
Chick Fil a?

Segmentation broken down

How to find and sell to your target market

Know this.com - 8 slides

Customer profiling

Segmentation



Target market profile

1941 - 1944 spending patterns


Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII

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