What's
attention worth?
Marketers that fail are often impatient and selfish.
Impatient, because they won't invest in the long-term job of earning familiarity, permission and trust.
And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, not the person paying attention.
We call it "paying attention" for a reason. It's worth quite a bit, and ought to be cherished.
SEMII
What did we learn?
Recommendations....and Conclusions
6.01 - Sponsorships
Singer cutting ties to Seaworld - the real question is why?
Ha ha ha ha - $420,000 mistake
Already informed.....so it is easier to get them to action once preferenced
Facebook launch.....go where the people are
Already informed.....so it is easier to get them to action once preferenced
Facebook launch.....go where the people are
3rd Block
ACT Question of the day
SAT Question of the day
Honors Strategic Marketing
Can you Say Wheeler Lea Act?
Yep, another list of why our northern neighbor is great!
Cel phone carriers know a lot about you!
AIDA in action
The gift that gives all year long....well, at least every quarter if you pay the subscription...every quarter
Cool crap you can buy 2013
ACT Question of the day
SAT Question of the day
Honors Strategic Marketing
Can you Say Wheeler Lea Act?
Yep, another list of why our northern neighbor is great!
Cel phone carriers know a lot about you!
AIDA in action
The gift that gives all year long....well, at least every quarter if you pay the subscription...every quarter
Cool crap you can buy 2013
Chap 12...Supply Chain Management
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