There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
Colin Powell
Who
is this marketing for?
Before you spend a minute or a dollar on marketing, perhaps you could answer some questions:
- Who, precisely, are you trying
to reach?
- What change are you trying to
make?
- How will you know if it's
working?
- How long before you will lose
patience?
- How long before someone on your
team gets to change the mission?
- How much time and money are you
prepared to spend?
- Who gets to approve this work?
- Who are you trying to please or
impress?
SEMII
5.03 finish and review
Quiz 5.02/5.03a
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