Friday, January 10, 2020 Good Luck on your exams next week!

QUOTABLES

Friday, January 10
Teacher made exams blocks 2 and 4. Normal day, schedule slightly revised      
                    1^st Block           8:10 to 9:15
                    2^nd Block         9:20 to 11:15
                    3^rd Block         11:20 to 1:15

             1^st lunch          11:20 to 11:45 (late bell same as 2^nd lunch start time)
             2^nd lunch         11:50 to 12:15 (late bell same as 3^rd lunch start time)
             3^rd lunch          12:20 to 12:45 (late bell same as 4^th lunch start time)
             4^th lunch          12:50 to 1:15

                    4^th Block         1:20 to 3:15

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

AP COMPUTER SCIENCE PRINCIPLES

Other

    

                                                                                                                                                    

H SPORTS AND ENTERTAINMENT MARKETING II

https://cen.acs.org/materials/Changes-baseball-chemistry-contribute-rise/97/web/2019/12

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

http://www.census.gov/,

Scroll down - MAps and Data Visualizations

http://www.bls.gov/bls/demographics.htm,

Consumer Spending

(up top) Reports

Annual Reports

Compare 1999 and 2017

Target Market Selection

http://www.netmba.com/marketing/market/target/

LAP - Have we met?

https://drive.google.com/open?id=0B5212bXcDwG_OFFRWDFBS1RJVmc

4.04 Have We Met (25Q)

http://www.quia.com/quiz/6655152.html

4.05 PPT A 

4.05 PPT B 

4.05 PPT C 

4.05 PPT D 

4.05 PPT E 

Conducting a SWOT analysis [5-129]

https://drive.google.com/open?id=1bemIHZuQWDyS3QizY54Ih0otgff0nPG8hFGyQNyQoAg

Forecasting Sales [5-137]

https://drive.google.com/open?id=1Pox4LH1eaWxWMaJw9ER-Gqo_MawQJ3NwowOV-BACoBk

Marketing Plan

https://drive.google.com/open?id=1_D8Abp-VGm0TCfLFixuFjV2IoU0k6C71cdWVKq_aztM

[5-127]

Explain the importance of market analysis to the marketing-planning process.
Identify the components of a market analysis.
Explain the value of using spreadsheets in target segment analysis.
Demonstrate procedures for conducting a market analysis.

[5-129]

Define the term SWOT analysis.
Explain whom to involve in a SWOT analysis.
Discuss when a SWOT analysis should be conducted.
Describe the benefits of conducting a SWOT analysis.
Identify factors that should be considered in a SWOT analysis.
Explain procedures for conducting a SWOT analysis.
Demonstrate procedures for conducting a SWOT analysis for use in marketing planning.

[5-135]

Explain benefits of preparing a competitive analysis.
Identify sources of competitive information.
Describe components of a competitive analysis.
Demonstrate procedures for conducting a competitive analysis.

[5-137]

Define the following terms: sales forecast, top-down approach, bottom-up approach, jury of executive opinion, Delphi technique, sales force composite, and survey of buyer intentions.
Describe approaches to forecasting sales.
Discuss methods of forecasting sales.
Describe advantages and disadvantages associated with each forecasting method.
Explain factors that should be considered in choosing a forecasting method.
Describe external factors that affect sales forecasts.
Explain internal factors that affect sales forecasts.
Describe procedures for preparing a sales forecast.
Demonstrate how to forecast sales.

[5-147]

Explain the importance of a marketing plan.
Describe needed characteristics of a marketing plan’s content.
Discuss the need for the compatibility of one part of the plan with all other parts.
Describe process for developing marketing strategies.
Explain the role of communication in developing a marketing plan.
Describe the organization of a marketing plan.
Explain procedures for developing marketing plans.
Demonstrate procedures for developing marketing plans.

4.06

How to create a Movie Marketing Plan

http://www.filmmakingstuff.com/movie-marketing-plan-overview/

Sports Marketing Plan

http://www.slideshare.net/ChristopherBrooks7/sport-marketing-plan-45199198

Quick Breakdown of the assorted boardgames in cabinet

Standardized Measurement and assessment

http://www.slideshare.net/kjhatzi/chapter-6-standardized-measurement-assessment-presentation

Scales and Attitude Measurement

https://www.scribd.com/doc/7179739/Scales-and-Attitude-Measurement

Attitude Measurement

http://exporters-sources.com/attitude-measurement-types-of-attitude-rating-scales/

Levels of measurement and scale

http://www.fao.org/docrep/W3241E/w3241e04.htm#TopOfPage

Measurement of Variables

http://www.slideshare.net/mehtabmr/lecture-07-2498485

Attitude Scales

http://www.managementstudyguide.com/attitude-scales.htm

Scaling

http://www.slideshare.net/looksvivek/scaling

Types of Attitude Scale

http://www.slideshare.net/kuldeepatibs/attitude-scales-presentation

Verify you know what we went over:

a. Explain the use of scaling in marketing research.

b. Distinguish between rating and ranking scales.

c. Distinguish between nominal data and ordinal scales.

d. Discuss when ordinal scales are used.

e. Describe characteristics of interval rating scales.

f. Distinguish between interval and ratio scales.

g. Distinguish between continuous and itemized rating scales.

h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).

i. Explain advantages/disadvantages of the types of itemized rating scales.

j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).

Study Guides for Next Week

Obj 1 Practice - SEMII (50q)
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII http://www.quia.com/quiz/5907360.html Obj 3.00/4.00 Practice Tests - SEMII 20q http://www.quia.com/quiz/5907365.html