Tuesday, April 2, 2019

Tuesday, April 2, 2019 No foolin' , today isn't April Fools..

Quotables

                                                        
                                                            
AP COMPUTER SCIENCE PRINCIPLES

U5L11-14 will be on Q3.  Make sure they are right. - Will be graded today to go on Q3

We begin again next week.
You may want to work ahead
The next set due will be U5L15-18 by Monday, April 8

U4 Assessment Next Tuesday

AP Explore PT - go to code.
We continue today


                                                                                                                                                    
H STRATEGIC MARKETING

Vocab 9/10 on Thursday




Products.
     Products can be classified two main ways:
          Consumer products, which can be broken into four sub-categories:
               Convenience.
               Shopping.
               Specialty.
               Unsought. 
           Industrial/business products.
     Product decisions vary by company.
          Companies face different product decisions depending on the number of products involved.
          Product decisions are different depending upon whether the decision to be made is in regards to:
               Individual products and/or services.
               Product lines.
               Product mixes or assortments.
     Companies often make adjustments to product items, lines, and mixes.
                 Modification
                 Repositioning
                 Extensions
                 Contraction

Branding.
     Companies strive to develop a high level of brand equity and brand valuation for its products.  
     There are several strategies companies use to develop a strong product brand:
          Generic vs branded.
          Manufacturer’s (national) vs private.
          Individual vs family.
         Co-branding.
     Trademarks and service marks prohibit other companies from stealing the brand of a company or its products. 
     One task of branding is packaging. 
            Functions
            Labeling
            Universal Product Codes (UPCs)

Services are intangible products a company offers to consumers.
     Services differ from goods four ways:
            Intangibility.
            Inseparability.
            Heterogeneity.
            Perishability.
Service quality is more difficult to define and measure than tangible goods.  Customers rate service quality on:
          Reliability.
          Responsiveness.
          Assurance.
          Empathy.
          Tangibles.
The marketing mix components are the same for services, but they differ in implementation strategy.
          Product/Service strategy
          Place/distribution strategy
          Promotion strategy
          Price strategy
It is even more important for services marketers to develop relationships with customers.  There are three levels of relationships in services marketing:
          Financial.
          Social financial.
          Structural social financial.


Nonprofit organization marketing differs from product or services marketing in their marketing objectives, marketing mix implementation, and target market.

Let's define the marketing research project



Food based/lunch room

Survey (google drive or other survey sites)

Questions

Length

number

piggybacking

Follow up with marketing to change behavior of specific demographic


Week 1 - survey established, implemented/given, results tallied and direction established
Week 2 - marketing to promotion behavior change
week 3 - Dissection of data, evaluation of marketing efforts, retool and summations - written paper. 

                                                                                                                                                    
H SPORTS AND ENTERTAINMENT MARKETING II

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