Tuesday, April 24, 2018 Rain yesterday, Sunshine today!

Quotable

If you Build it, they w'eel come

part 2

Augmented Reality....in shopping

Product Placement aplenty

MIM  - http://censusviewer.com/state/NC

Google Trends - Greatest thing ever

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

3.03/3.04 Combo Vocab April 24

3.03/3.04 Combo Vocab - 15 terms matching

3.06 Vocab - Test - April 27

Continue Pricing Project

3.03 LAP Mix & Match - Due Friday, April 20
https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88
3.03 Mix & Match; LAP (25) http://www.quia.com/quiz/6098673.html

Jeopardy Game - Product Mix
http://www.superteachertools.us/jeopardyx/jeopardy-review-game.php?gamefile=619406#.VuczXfkrLIU

http://matchthememory.com/mktgmixgame

3.04 Why do we Buy what we Buy??

3.04 Forms of Branding - PPT
3.04 Forms of Branding - PPT Quiz

3.04 LAP It's a Brand, Brand, Brand World
3.04 Logo Origins
3.04 Positioning your product in the market
3.04 Product Branding - PPT
3.04 What is your Brand - Project
3.04 Bellringer

Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning
http://www.knowthis.com/targeting-markets/product-positioning

Porter’s Generic Strategies
http://www.tutor2u.net/business/reference/competitive-advantage

3.04 LAP It's a Brand, Brand, Brand World - Due Wednesday, April 25
3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html

Coffee Shop
http://www.coolmath-games.com/0-coffee-shop

Story of Bottled Water - 8 minutes
http://storyofstuff.org/movies/story-of-bottled-water/

Story of Electronics - 8 min
http://storyofstuff.org/movies/story-of-electronics/

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING

2.06 Minor League Marketing Report (from 2.06a)

Big Project - Part 1 only - Due May 11, 2018
Event Promotion/Coordination/PPT Pjt
https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

Permission Granted - LAP
https://drive.google.com/open?id=1GylIbIU3SKqzAT5oS9n03Twf95ZA_FCN

2.07 LAP - SEMII Permission Granted
http://www.quia.com/quiz/6574396.html


2.08 What can an advertising agency do for you?
Powerpoint
2.08 PPT
2.08 Guided Notes

1. Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
2. Describe services offered by each type of advertising agency.
3. Identify factors that affect how advertising agencies are organized.
4. Describe departments in advertising agencies.
5. Discuss how advertising agencies are set up, or structured.
6. Explain how advertising agencies are paid for their services.

Structure of an Advertising Agency

http://smallbusiness.chron.com/structure-advertising-agency-3593.html

Defining Sports Sponsorship and Brand Representation

http://ezinearticles.com/?id=6985627&Defining-Sports-Sponsorship-and-Brand-Representation=

NCAA, colleges pushing the envelope with sports marketing

https://usatoday30.usatoday.com/sports/college/2009-04-01-marketing-cover_N.htm

2.06 Minor League Marketing Report (from 2.06a)