Choosing your spot
It's difficult to find the leverage to make a difference. At your job, there are probably people with more experience than you, more domain knowledge than you, even more skills than you. The same is true about your competition.
But there's one place where you can make your mark: Your attitude.
You can bring more generosity of spirit, more enthusiasm, more kindness, more resilience, more positive energy, more bravery and more magic to the room than anyone else, at least right now. Because you choose to.
That can be what you stand for.
These aren't soft skills. They're real.
~ Seth Godin
It's difficult to find the leverage to make a difference. At your job, there are probably people with more experience than you, more domain knowledge than you, even more skills than you. The same is true about your competition.
But there's one place where you can make your mark: Your attitude.
You can bring more generosity of spirit, more enthusiasm, more kindness, more resilience, more positive energy, more bravery and more magic to the room than anyone else, at least right now. Because you choose to.
That can be what you stand for.
These aren't soft skills. They're real.
~ Seth Godin
SEMII
Ordeal by cheque
Verify you know what we went over:
a. Explain the use of scaling in marketing research.
b. Distinguish between rating and ranking scales.
c. Distinguish between nominal data and ordinal scales.
d. Discuss when ordinal scales are used.
e. Describe characteristics of interval rating scales.
f. Distinguish between interval and ratio scales.
g. Distinguish between continuous and itemized rating scales.
h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).
i. Explain advantages/disadvantages of the types of itemized rating scales.
j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).
Dan Ariely - Are we in control of our own decisions?
Dan Ariely - Beware of our conflicts of Interest
Dan Ariely - How equal do you want the world to be? You’d be surprised
Dan Ariely - Our Buggy Moral Code
MARKETING
Inside DeBeers - concerning distribution, what do you think?
Information Management Lap2: Get the Facts Straight
Seek and Find - LAP Assessment
What's the Problem? - LAP
A pause on the regularly scheduled note from 4.12/4.13
I want you to begin to focus once more on the earlier material from Obj 1
Again, answers are at the back of this.
In short, you jack this up and don’t study, there will be no saving grace for you come final grades.
Same concept
Harder review...open ended
Final Examination in Principles of Marketing
Marketing Final Exam Study Guide 2
In addition to the studying, I want you to find an example of great marketing...on Kickstarter. [https://www.kickstarter.com/]
You must find 3 kickstarters you would be willing to support (no, you will not be giving them money), each from the different genres of projects.
The genres are:
Google docs - shared with me/downloaded and attached to murphyk2@gcsnc.com
Include the name and hyperlink of all three
One must be local (NC at the very least)
3 different genres
Make sure one has a really cool intro video
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