Monday, December 5, 2016 And so it begins again, let's make it fun!

Quotable 

The best way to stand for something

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off:
If you want to stand for something,
You can't stand for everything.
"Anyone can be our customer and we will get you what you want..." is almost impossible to pull off. So is, "we are the cheapest and the most convenient and the best."
It didn't work for Sears, or for Chevrolet or for Radio Shack. It definitely doesn't work for the local freelancer, eager to do whatever is asked.
Relentlessly trimming what's on offer, combined with a resolute willingness to say, "no," are two characteristics of great brands. And linchpins, too.

~ Seth Godin

                                                         
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

1/ Pricing Project - Click here to see mine and to verify your promotions

2/  Study for 5

3.04 Vocab -  Tuesday https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical

3/  Continue:

      3.04 Brand Personalities PPT

      3.04 Brand Personality Guided Notes

      3.04 Forms of Branding - PPT

      3.04 Forms of Branding - PPT Quiz

      3.04 Logo Origins

     Couple this with images of how their logos have evolved

      3.04 Positioning your product in the market

          Activity - easy comparison

      3.04 Product Branding - PPT

      3.04 What is your Brand - Project

4/  In case you forgot to do this last Wednesday

     LAP 

       LAP Mix & Match

       https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

     LAP Post Test

      3.03 LAP Mix And Match Post Test

        http://www.quia.com/quiz/6098673.html

Coffee Shop

http://www.coolmath-games.com/0-coffee-shop

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage 

3.04 LAP It's a Brand, Brand, Brand World

                                                                                                                                                       

HONORS STRATEGIC MARKETING

1/ Finish the story
Ordeal by Cheque

2/  Highlights from Chap 15
 Obj 6 - Chap 15 - Advertising and Public Relations

3/  College Fees

-The next OCE will be Carolina Thrift
             Due Dec 19th before class, via email, or considered late...2 pts/day
-Pricing Project
         Pricing Project - HSM
                 Due Jan 6th, online, before class